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Fundamentals of Fashion Design (07 - Old Edition)by Sorger
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace.
Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price. This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price. Synopsis:These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level. Synopsis:This book offers an introductory look at fashion design--with a sophisticated twist. Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design. About the Author'
Richard Sorger studied fashion at Middlesex Polytechnic. He has run his own womenswear line, and his clients included Kirsten Dunst and Bjork. He is currently developing a range of embellished pieces, and teaches at Middlesex University. Both live in London, UK. Jenny Udale is a fashion and printed textile designer. A lecturer in fashion at the Universities of Kingston, Middlesex, and Ravensbourne, Kent, she is the author of \"The Fundamentals of Fashion Design.\" She lives in the UK. 'Table of ContentsIntroduction
Chapter One: Concept Types of designer The creative process From couture to high street Interview: Kim Mannino (Trend Forecasting Director) Case study & exercises: WGSN Internet Based Prediction Company Chapter Two: Product Development The role of design in business Presenting ideas for business The design brief and technical innovation Interview: George Sharp–St John (Executive Vice President of Design) Case study & exercises Marks & Spencer Chapter Three: Retailing The role of the retailer Retail strategy The role of the buyer The role of the merchandiser Interview: George De Silva (Fashion Retailer CEO) Case study & exercise –Topshop Chapter Four: The Supply Chain Manufacturing and global sourcing Risk management and key performance/success indicators Ethics and corporate social responsibility (CSR) in the supply chain The role of NGOs in the management of the supply chain [Logistics and outsourcing in the supply chain Interview: Rob Hendry (Sales Director, Courtaulds) Case study & exercise Manufacturing Cashmere for WalMart Chapter Five: Branding Retail formats International retailing Movers and shakers Multi-channel retailing Brand development methods and brand protection Customer profiling Interview Nicky Lovell (Head of Client Management, McArthurglen) Case study & exercises Gucci Conclusion Glossary Further reading Bibliography Index [Acknowledgements & credits What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes
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