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The Fundamentals of Fashion Design

by

The Fundamentals of Fashion Design Cover

 

Synopses & Reviews

Publisher Comments:

This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. 
Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry
 
An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.

This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. 

Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry
 
An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.

Synopsis:

These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.

Synopsis:

This book offers an introductory look at fashion design--with a sophisticated twist. Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.

About the Author

'
Richard Sorger studied fashion at Middlesex Polytechnic. He has run his own womenswear line, and his clients included Kirsten Dunst and Bjork. He is currently developing a range of embellished pieces, and teaches at Middlesex University. Both live in London, UK.
Jenny Udale is a fashion and printed textile designer. A lecturer in fashion at the Universities of Kingston, Middlesex, and Ravensbourne, Kent, she is the author of \"The Fundamentals of Fashion Design.\" She lives in the UK.

'

Table of Contents

Introduction                                                                                                       
 
Chapter One: Concept                                                                                      
Types of designer                                                                                             
The creative process                                                                                        
From couture to high street                                                                            
Interview: Kim Mannino (Trend Forecasting Director)                                   
Case study & exercises: WGSN Internet Based Prediction Company             
 
Chapter Two: Product Development                                                               
The role of design in business                                                                         
Presenting ideas for business                                                                          
The design brief and technical innovation                                                      
Interview: George Sharp–St John (Executive Vice President of Design)        
Case study & exercises Marks & Spencer                                                        
 
Chapter Three: Retailing                                                                                                 
The role of the retailer                                                                                                    
Retail strategy                                                                                                                 
The role of the buyer                                                                                       
The role of the merchandiser                                                                          
Interview: George De Silva (Fashion Retailer CEO)                                                                                                       
Case study & exercise –Topshop                                                                     
 
Chapter Four: The Supply Chain                                                                      
Manufacturing and global sourcing                                                                 
Risk management and key performance/success indicators                         
Ethics and corporate social responsibility (CSR) in the supply chain              
The role of NGOs in the management of the supply chain                            
[Logistics and outsourcing in the supply chain                                                 
Interview: Rob Hendry (Sales Director, Courtaulds)                                      
Case study & exercise Manufacturing Cashmere for WalMart                      
 
Chapter Five: Branding                                                                                 
Retail formats                                                                                                  
International retailing                                                                                      
Movers and shakers                                                                                         
Multi-channel retailing                                                                                    
Brand development methods and brand protection                                       
Customer profiling                                                                                           
Interview Nicky Lovell (Head of Client Management, McArthurglen)           
Case study & exercises Gucci                                                                            
 
Conclusion                                                                                                        
Glossary                                                                                                           
Further reading                                                                                                                
Bibliography                                                                                                     
Index                                                                                                                 
[Acknowledgements & credits                                                                            

Product Details

ISBN:
9782940373390
Publisher:
AVA Publishing
Subject:
General
Author:
Udale, Jenny
Author:
Sorger, Richard
Author:
Grose, Virginia
Subject:
Commercial - Fashion Design
Subject:
Design - Textile & Costume
Subject:
General Art
Subject:
Art-Art Business Guides
Subject:
Fashion
Edition Description:
Trade Paper
Series:
Fundamentals
Publication Date:
20061101
Binding:
Paperback
Language:
English
Illustrations:
150 color and 30 bandw illus
Pages:
176
Dimensions:
9.06x8.01x.60 in. 1.51 lbs.

Related Subjects

History and Social Science » Politics » General
Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes
Religion » Comparative Religion » General

The Fundamentals of Fashion Design
0 stars - 0 reviews
$ In Stock
Product details 176 pages Ava Publishing - English 9782940373390 Reviews:
"Synopsis" by ,

These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.

"Synopsis" by ,
This book offers an introductory look at fashion design--with a sophisticated twist. Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.
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