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The Springboard (Kmci Press)

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Synopses & Reviews

Publisher Comments:

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

* Provides innovative and powerful tools which can effect organizational change

* Helps organizations share knowledge critical to success in the information economy

* First book on a major emerging trend in organizational change and K.M.

Book News Annotation:

Denning, a manager at the World Bank, explains how to yoke the venerable art form to the service of capitalist competition. More specifically, he says, it can be used to teach organizational change; knowledge management; and new or envisioned strategies, structures, identities, goals and values to employees, partners, and customers. He does not index his work.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Storytelling as a powerful and formal discipline for organizational change and knowledge management is taught in this book, which explains how organizations can use certain types of stories to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners, and even customers.

About the Author

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.

formerly with the World Bank, now an independent Management Consultant

Table of Contents

Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography

Product Details

ISBN:
9780750673556
Author:
Denning, Stephen
Publisher:
Routledge
Location:
Boston
Subject:
General
Subject:
Information Management
Subject:
Organizational Behavior
Subject:
Business Communication - Presentations
Subject:
Skills
Subject:
Communication in organizations
Subject:
Storytelling
Subject:
Business Communication - Meetings & Presentations
Subject:
Management
Subject:
Business - General
Series:
KMCI Press
Series Volume:
[23]
Publication Date:
20111231
Binding:
TRADE PAPER
Language:
English
Pages:
248
Dimensions:
9.92 x 7.68 in

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The Springboard (Kmci Press) New Mass Market
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Product details 248 pages Routledge - English 9780750673556 Reviews:
"Synopsis" by , Storytelling as a powerful and formal discipline for organizational change and knowledge management is taught in this book, which explains how organizations can use certain types of stories to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners, and even customers.
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