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Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence

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Synopses & Reviews

Publisher Comments:

Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage.

The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.

Description:

Includes bibliographical references (p. 191-202) and index.

Table of Contents

PART I

1. Propaganda in the Age of Strategic Communication

2. The New Diplomats: A Growth Industry

PART II

3. Image Management: The Real Smart Weapon of the Gulf Conflict

4. Coming to America: Head-of-State Visits as Public Diplomacy

5. What's in a Word?: Democracy and U. S. Foreign Policy

6. Rites of Passage: Mega-events as Public Diplomacy

PART III

7. Managing National Images

8. Agenda Dynamics and External Influence of U.S. Foreign Policymaking

9. The Evolution of Influence

Chapter Notes, Appendices, Bibliography, List of persons interviewed

Product Details

ISBN:
9780195087383
Author:
Manheim, Jarol B.
Publisher:
Oxford University Press, USA
Author:
Manheim, Jarol B., Prof
Author:
null, Jarol B.
Location:
New York :
Subject:
International Relations
Subject:
Lobbying
Subject:
International Relations - Diplomacy
Subject:
Media Studies
Subject:
Politics | American Politics | Political Communication
Subject:
Politics | American Politics | Political Communication and Media Studies
Subject:
Public relations and politics
Subject:
Politics | American Politics | Political Communication & Media Studies
Subject:
Politics - General
Series Volume:
no. 1267
Publication Date:
19940931
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
19 line illus.
Pages:
224
Dimensions:
5.51x8.50x.51 in. .64 lbs.

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Related Subjects

History and Social Science » Linguistics » General
History and Social Science » Politics » General
History and Social Science » World History » General

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