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The Tipping Point

by Malcolm Gladwell

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9780316679077 ISBN10: 0316679070 All Product Details

 

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Staff Pick

Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?

In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."

Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.
Recommended by Dave, Powells.com

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Product Details

ISBN:

9780316679077

Publisher:

Hachette Book Group USA

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The Tipping Point New Trade Paper Malcolm Gladwell

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Product details pages Hachette Book Group USA - 0- English 9780316679077 Reviews:

"Staff Pick" by Dave,

Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?

In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."

Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.

by Dave