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    The Powell's Playlist | January 19, 2015

    Ned Beauman: IMG The Powell's Playlist: Ned Beauman



    I did have a playlist that I listened to over and over again while I was writing Glow, but three years on I'm a bit bored of those songs, which got... Continue »
    1. $18.17 Sale Hardcover add to wish list

      Glow

      Ned Beauman 9780385352604

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German Language Edition

$47.31
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1 International Warehouse Foreign Languages- German- Journalistik

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Synopses & Reviews

Publisher Comments:

Werbetreibende sind an einer maglichst hohen Effektivit`t und Effizienz ihrer Werbekommunikation interessiert, da Werbung in der Regel eine kalkulierte betriebswirtschaftliche Investition darstellt. Dies zu erreichen wird aufgrund des allgemeinen und (werbe-)spezifischen Ýinformation overloadsÜ sowie der Ausdifferenzierung des Mediensystems einerseits immer schwieriger, andererseits aber zusehends notwendiger, wenn die jeweiligen Werbebotschaften in dem wachsenden, kaum mehr xbersehbaren Informationsangebot nicht wirkungslos verpuffen sollen.

Product Details

ISBN:
9783931606671
Author:
Schierl, Thomas
Publisher:
Libri
Binding:
HARDCOVER

Related Subjects

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