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      War of the Encyclopaedists

      Christopher Robinson and Gavin Kovite 9781476775425

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Branded

Branded Cover

 

Synopses & Reviews

Publisher Comments:

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

Synopsis:

This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into "friendships" with teens in order to monitor what they wear, eat, listen to and talk about.

Product Details

ISBN:
9780099458067
Author:
QUART, ALISSA
Publisher:
Arrow/Children S (a Division of Random House
Author:
Quart, Alissa
Location:
N
Subject:
Business-Advertising
Copyright:
Publication Date:
20030501
Binding:
TRADE PAPER
Language:
English
Pages:
208
Dimensions:
198 x 129 in.

Related Subjects

Business » Advertising
Business » General
Business » Management
History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » Children and Family
History and Social Science » Sociology » General

Branded
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$ In Stock
Product details 208 pages Arrow/Children S (a Division of Random House - English 9780099458067 Reviews:
"Synopsis" by , This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into "friendships" with teens in order to monitor what they wear, eat, listen to and talk about.
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