- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
Get Bold: Using Social Media to Create a New Type of Social Businessby Sandy Carter
Synopses & Reviews
“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment
“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!
With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions
How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative
A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.
In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.
Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.
Book News Annotation:
This work presents a six-step framework for using social media techniques to build a collaborative and customer-driven business. Emphasis is on the importance of creating a culture of social collaboration throughout the entire organization. The framework involves identifying change needed, aligning organizational goals and culture, leveraging existing internal and external networks, and engaging customers with interactive experiences. Other elements of the framework include using social techniques for business processes, managing risks and reputation, and analyzing data. The book's reader-friendly layout features b&w diagrams, case boxes, checklists, bullet points, and frequent headings. A glossary of social business terms is also included. Author Carter helps direct IBM's Social Business Initiative. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?
Get Bold offers a systematic approach to creating and implementing an effective and successful Social Business strategy that moves your company beyond just looking at social media to realizing tangible business results. The author had worked with thousands of clients in over 60 countries to create an "AGENDA" that can boldly take your business forward:
Sandy Carter provides lessons on doing it both right and wrong so you gain valuable perspectives on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and over 50 case studies.
About the Author
Sandy Carter is Vice President, Social Business Evangelism, where she helps set the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.
Prior to her current position, Ms. Carter was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives. She was also VP, SOA, BPM and WebSphere Strategy, Channels and Marketing where she drove IBM’s Service Oriented Architecture (SOA) marketing efforts. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.
Ms. Carter is the best selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: Social Media, which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist , leading an award winning marketing team to 27 awards, and is one of the top Bloggers and Twitter-ers in IBM. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.
She is on the board of WITI (Women in Technology International) Executive Advisory Council, WITI GEN (Global Executive Network), the Forrester CMO Council, and International Child Art Foundation (ICAF). She also serves as a Board Member of the Grace Hopper Industry Advisory Committee. She is a member of the Marketing Focus Advisory Council; the Chief Marketing Officer (CMO) Inner Circle, the American Management Association (AMA), and the Society of Women Engineers (SWE). She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named “Best Speaker” by Baptie & Co for receiving the highest speaker rating of 4.9 at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the “Top 25 Women in Tech to Watch” list in 2010. She was inducted into the WITI Hall of Fame in September 2010. The WITI Hall of Fame Award was designed to recognize women's innovation across different fields of science and technology and to encourage young girls and women to become more technologically literate, as well as choose careers in science and technology.
Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.
Visit her best rated blog at http://socialmediasandy.wordpress.com/ and follow her on Twitter - http://twitter.com/sandy_carter.
Table of Contents
Ch1 - The AGENDA for Social Business Success
Ch2 - Align Organizational Goals and Culture
Ch3 - Gain “Friends” through Social Trust
Ch4 - Engage through Experiences
Ch5 - Network your Business Processes
Ch6 - Design for Risk and Reputation Management
Ch7 - Analyze your Data
Ch8 - Technology as a Competitive Ingredient
Ch9 - Draw up your Agenda
What Our Readers Are Saying
Business » General