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1 Hawthorne Reference- Grammar and Style

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World Cover

ISBN13: 9780312569846
ISBN10: 031256984x
Condition: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

-          Shape your text for online reading

-          Construct clear and compelling copy

-          Write eye-catching and effective headings

-          Develop your sites unique voice

-          Streamline text for mobile users

-          Optimize webpages to boost your chances of appearing in search results

-          Create better blogs and newsletters

-          Learn easy fixes for your writing mistakes

-          Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

 

The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!s editorial department, led by Chris Barr, senior editorial director. Find The Yahoo! Style Guide online at http://styleguide.yahoo.com.

The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

-          Shape your text for online reading

-          Construct clear and compelling copy

-          Write eye-catching and effective headings

-          Develop your sites unique voice

-          Streamline text for mobile users

-          Optimize webpages to boost your chances of appearing in search results

-          Create better blogs and newsletters

-          Learn easy fixes for your writing mistakes

-          Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now ultimate sourcebook for anyone who uses the Web.

"Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."—Arianna Huffington, co-founder and editor-in-chief of The Huffington Post

"Do you have an online style? You need one. People judge your writing, and if you'd rather not be a n00b, here's a great place to start."—Seth Godin, blogger and founder of Squidoo.com

"Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of Wired Style, we decided such idiosyncrasies were part of digital-age style. Today, with The Yahoo! Style Guide, the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web."—Constance Hale, author of Wired Style and Sin and Syntax and editor of sinandsyntax.com

"An excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a website's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage."—Jakob Nielsen, Ph.D., Principal of Nielsen Norman Group, and other of Eyetracking Web Usability

"The first guide of its kind to focus on the specific issues associated with developing content for the online medium . . . Yahoo!s core team of editors . . . revisited the companys in-house style guide, addressed new concepts for online writing, and re-examined the old ones. They divided the guide into six sections covering not only the basics of grammar and punctuation, but also issues that even seasoned print editors and writers making the move to online writing struggle with, including creating accessible websites, minimizing legal risk on a website, and improving a sites rank in search results . . . Equally important, The Yahoo! Style Guide shows how to write for an international audience, an audience that has no borders, significant because the Web has become a one-stop shop for people communicating with others around the globe. The guide is an essential tool."—Business Wire

Synopsis:

From Yahoo!, one of the most visited Internet destinations worldwide, comes the definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople, and students.

Synopsis:

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

-          Shape your text for online reading

-          Construct clear and compelling copy

-          Write eye-catching and effective headings

-          Develop your sites unique voice

-          Streamline text for mobile users

-          Optimize webpages to boost your chances of appearing in search results

-          Create better blogs and newsletters

-          Learn easy fixes for your writing mistakes

-          Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

 

About the Author

The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!s editorial department, led by Chris Barr, senior editorial director.

Table of Contents

I-WRITE FOR AN ONLINE AUDIENCE

1. Write for the Web

2. Identify Your Audience

3. Define Your Voice

4. Construct Clear, Compelling Copy

 
II-SPEAK TO YOUR ENTIRE AUDIENCE

5. Be Inclusive, Write for the World

6. Make Your Site Accessible to

 
III-WRITE UI TEXT, EMAIL, AND MOBILE-FRIENDLY CONTENT

7. Write Clear User-Interface Text

8. Write Engaging Email and Newsletters

9. Streamline Text for Mobile Devices

 
IV-MANAGE THE MECHANICS

10. Punctuate Proficiently

11. Treat Abbreviations, Capitalization, and Titles Consistently

12. Apply a Consistent Style for Numbers

 
V-CLEAN UP YOUR COPY

13. Shorten and Strengthen Sentences

14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling

15. Proofread and Test Before You Publish

 
VI-RESOURCES

16. Get Familiar with Basic Webpage Coding

17. Optimize Your Site for Search Engines

18. Understand the Basics of U.S. Law for Online Content

19. Keep a Word List

 
Exercise Answer Keys 

Acknowledgments  

Notes    

Selected Bibliography                                          

Index 

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

Aliza E, June 29, 2010 (view all comments by Aliza E)
Can't rate it yet, but judging from the site for the book -- http://styleguide.yahoo.com -- it looks like this is going to be a great resource for folks writing on the web. Judging from the sample content offered on the site, it looks like Yahoo started with Associated Press style and carefully evaluated where web style should depart, and where it shouldn't. The section on grammar and punctuation is right on, and I love the Ask an Editor section.
Was this comment helpful? | Yes | No
(2 of 3 readers found this comment helpful)

Product Details

ISBN:
9780312569846
Author:
Yahoo
Publisher:
Griffin
Editor:
Yahoo!
Author:
Barr, Chris
Author:
Yahoo!
Subject:
Writing Skills
Subject:
Web - Page Design
Subject:
Style manuals
Subject:
Internet - General
Copyright:
Edition Description:
Trade Paperback
Publication Date:
20100731
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Includes 100 black-and-white illustratio
Pages:
528
Dimensions:
9.13 x 7.50 in

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Related Subjects


Computers and Internet » Computers Reference » Beginning and Reference
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing
Reference » Grammar and Style
Reference » Style Manuals
Reference » Writing » General
Reference » Writing » Nonfiction

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World Used Trade Paper
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$9.95 In Stock
Product details 528 pages St. Martin's Griffin - English 9780312569846 Reviews:
"Synopsis" by , From Yahoo!, one of the most visited Internet destinations worldwide, comes the definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople, and students.
"Synopsis" by ,

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

-          Shape your text for online reading

-          Construct clear and compelling copy

-          Write eye-catching and effective headings

-          Develop your sites unique voice

-          Streamline text for mobile users

-          Optimize webpages to boost your chances of appearing in search results

-          Create better blogs and newsletters

-          Learn easy fixes for your writing mistakes

-          Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

 

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