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This title in other editions

The Art of the Long View

by

The Art of the Long View Cover

 

Synopses & Reviews

Publisher Comments:

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Description:

Includes bibliographical references (p. [256]-258) and index.

Product Details

ISBN:
9780385267328
Author:
Schwartz, Peter
Author:
Schwartz
Publisher:
Crown Business
Location:
New York :
Subject:
Management
Subject:
Entrepreneurship
Subject:
Business forecasting
Subject:
Systems & Planning
Subject:
Corporate History
Subject:
Strategic planning
Subject:
Organizational change
Subject:
Organizational change -- Management.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
business, business plans
Copyright:
Edition Description:
Trade paper
Series Volume:
6961
Publication Date:
19960431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
288
Dimensions:
9.27x5.97x.76 in. .70 lbs.

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Related Subjects

Business » Business Plans
Business » General
Business » History and Biographies
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy

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