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Creative Confidence: Unleashing the Creative Potential Within Us All

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Creative Confidence: Unleashing the Creative Potential Within Us All Cover

ISBN13: 9780385349369
ISBN10: 038534936x
All Product Details

 

Synopses & Reviews

Publisher Comments:

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers. 

Review:

"The Kelley brothers offer their collective knowledge from their design firm IDEO to teach readers how to access their latent creativity and enhance their careers. David shares his experiences teaching at an eclectic Stanford program where 'students from different backgrounds... nurture their creative talents' and collaboratively solve problems. The brothers outline strategies to kick-start inspiration, like simply daydreaming and observing people to get a sense of their unmet needs. They suggest keeping a 'bug list' where you track inconveniences in your daily life and consider possible solutions, and rating your days to keep track of creative activities you find fulfilling. They stress overcoming fear of failure and negative judgments as well as acting quickly, instead of overplanning, by setting small goals and prototyping. Also included are tips for entrepreneurs to enhance 'creative confidence at an organizational level,' like making a community chalkboard, inviting input from younger associates, and using more proactive speech patterns. The brothers provide examples of thinking outside the box, like methods employed by the Stanford students who created the Embrace Infant Warmer, used to keep underweight babies warm in rural India. If you seek more creative energy for yourself or your team, this book will provide valuable instruction and empowering encouragement. Agent: Christy Fletcher, Fletcher & Company." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

About the Author

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

po, October 9, 2013 (view all comments by po)
I can't wait to read it!
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Product Details

ISBN:
9780385349369
Author:
Kelley, David
Publisher:
Crown Business
Author:
Kelley, Thomas
Author:
Kelley, Tom
Subject:
Making & Problem Solving
Subject:
Business-Careers
Subject:
BUSINESS STRATEGY
Publication Date:
20131031
Binding:
HARDCOVER
Language:
English
Illustrations:
4-C DRAWINGS AND PHOTOS T/O
Pages:
304
Dimensions:
8.52 x 5.87 x 0.95 in 1 lb

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Related Subjects

» Business » Careers
» Business » Featured Titles
» Business » General
» Business » Management
» Business » Personal Skills
» Business » Strategy
» Business » Writing
» History and Social Science » US History » Social and Economic History

Creative Confidence: Unleashing the Creative Potential Within Us All New Hardcover
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$29.00 In Stock
Product details 304 pages Crown Business - English 9780385349369 Reviews:
"Publishers Weekly Review" by , "The Kelley brothers offer their collective knowledge from their design firm IDEO to teach readers how to access their latent creativity and enhance their careers. David shares his experiences teaching at an eclectic Stanford program where 'students from different backgrounds... nurture their creative talents' and collaboratively solve problems. The brothers outline strategies to kick-start inspiration, like simply daydreaming and observing people to get a sense of their unmet needs. They suggest keeping a 'bug list' where you track inconveniences in your daily life and consider possible solutions, and rating your days to keep track of creative activities you find fulfilling. They stress overcoming fear of failure and negative judgments as well as acting quickly, instead of overplanning, by setting small goals and prototyping. Also included are tips for entrepreneurs to enhance 'creative confidence at an organizational level,' like making a community chalkboard, inviting input from younger associates, and using more proactive speech patterns. The brothers provide examples of thinking outside the box, like methods employed by the Stanford students who created the Embrace Infant Warmer, used to keep underweight babies warm in rural India. If you seek more creative energy for yourself or your team, this book will provide valuable instruction and empowering encouragement. Agent: Christy Fletcher, Fletcher & Company." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
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