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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization Cover

 

Synopses & Reviews

Publisher Comments:

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Review:

"Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

About the Author

TOM KELLEY is the general manager of IDEO and the author of the bestselling business classic, The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a businesss culture and strategic thinking. He lives in Silicon Valley.

JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.

Product Details

ISBN:
9780385512077
With:
Littman, Jonathan
Publisher:
Broadway Business
With:
Littman, Jonathan
Author:
Littman, Jonathan
Author:
Kelley, Tom
Author:
Kelley, Thomas
Author:
Thomas Kelley with Jonathan Littman
Subject:
General
Subject:
Technological innovations
Subject:
Strategic planning
Subject:
Marketing - Product Management
Subject:
Organizational effectiveness
Subject:
Technological innovations -- Social aspects.
Subject:
General Business & Economics
Subject:
business, business plans
Copyright:
Publication Date:
20051031
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
16 COLOR PHOTOS AS CHAPTER HEADERS
Pages:
288
Dimensions:
9.62x6.33x.80 in. 1.34 lbs.

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Related Subjects

Business » Business Plans
Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management
Business » Marketing
Business » Strategy
Children's » General

The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization Used Hardcover
0 stars - 0 reviews
$16.50 In Stock
Product details 288 pages Currency - English 9780385512077 Reviews:
"Publishers Weekly Review" by , "Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
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