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2 Beaverton Business- Small Business

Espresso! Starting and Running Your Own Specialty Coffee Business

by

Espresso! Starting and Running Your Own Specialty Coffee Business Cover

 

Synopses & Reviews

Publisher Comments:

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:

* Get started in business for as little as $15,000

* Secure the optimum location

* Get the financing that best suits your goals

* Buy, use, and maintain equipment

* Find and deal with suppliers

* Market your espresso business with little or no capital

* Brew delicious, high-quality coffee drinks that keep customers coming back for more

* Hire and manage personnel

* And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

About the Author

JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington.

JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee-industry subjects. Her background includes working with Starbuck's Coffee Company on public relations and retail training.

Table of Contents

Choosing the Right Espresso Opportunity.

Getting Down to Business.

Location, Location, Location.

Permits and Licensing.

Financing Your Espresso Venture.

Selecting Your Suppliers.

Buying the Right Equipment.

Choosing Your Coffee.

Accessories and Renewable Supplies.

Determining Your Espresso Menu.

Investing in Personnel.

Ensuring Espresso Drink Quality.

Marketing Your Espresso Operation.

Maintaining Your Equipment.

Where Does the Time Go?

Appendices.

Index.

Product Details

ISBN:
9780471121381
With:
Huffaker, Julie Sheldon
Author:
Huffaker, Julie Sheldon
Author:
Monaghan, Joe
Author:
Huffaker, Julie S
Publisher:
Houghton Mifflin
Location:
New York :
Subject:
Management
Subject:
Hospitality, Travel & Tourism
Subject:
New Business Enterprises
Subject:
Coffeehouses
Subject:
Espresso
Subject:
New business enterprises -- Management.
Subject:
Industries - Hospitality, Travel & Tourism
Subject:
Business Writing
Subject:
beverage management
Copyright:
Edition Description:
Trade Paper
Series Volume:
no. 2
Publication Date:
October 1995
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9 x 6 in

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Related Subjects


Business » Featured Titles
Business » General
Business » Management
Business » Small Businesses » By Type
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Business » Writing
Cooking and Food » Professional and Quantity » Restaurant Management
Reference » Science Reference » Technology
Science and Mathematics » Chemistry » General

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