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Typographic Design: Form and Communication, 3rd Editionby Rob Carter
Out of Print
Synopses & Reviews
This new edition of the premier reference on typographic design provides a comprehensive overview of every aspect of designing with type, from the basic terms and classifications to contemporary digital typesetting technology.
Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design: Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.
Theoretical and structural problem-solving approaches by leading design educators from across the United States reveal underlying concepts about typographic form and message. There are four pictorial timelines showing the evolution of typography and writing within the context of world events?from the origins of writing more than 5,000 years ago to contemporary website and electronic page design.
Includes bibliographical references (p. 300-301) and index.
Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.
About the Author
Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip Meggs, of Typographic Specimens: The Great Typefaces.
Ben Day is a professor at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.
Philip Meggs is a professor at Virginia Commonwealth University, a contributing editor of Print magazine, and a visiting faculty member at Syracuse University and the National College of Art and Design in Dublin. He is the author of Type and Image and A History of Graphic Design, co-author of Typographic Specimens, and co-editor of Texts on Type and Revival of the Fittest: Digital Versions of Classic Typefaces. Meggs holds an honorary doctorate from the Massachusetts College of Art and has been inducted into the New York Art Directors Club Hall of Fame.
Table of Contents
The Evolution of Typography.
The Anatomy of Typography.
Syntax and Communication.
Typographic Design Education.
Case Studies in Typographic Design.
Appendix A: Copyfitting.
Appendix B: Character Count Table for Text-type Specimens.
Appendix C: Traditional Working Methods in Typographic Design.
Appendix D: Proofreader's Marks.
A Chronology of Typeface Designs.
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