The Fictioning Horror Sale
 
 

Recently Viewed clear list


Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
  1. $16.77 Sale Hardcover add to wish list

    Love Me Back

    Merritt Tierce 9780385538077

spacer
Qualifying orders ship free.
$40.00
List price: $50.00
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse General- General

More copies of this ISBN

Typographic Workbook 2ND Edition a Primer To His

by

Typographic Workbook 2ND Edition a Primer To His Cover

 

Synopses & Reviews

Publisher Comments:

The bestselling guide to mastering the concepts and skills for successfully designing with type

Welcome to a fascinating tour of the innovative potential of type—A Typographic Workbook, Second Edition. Lavishly illustrated with more than 450 images, this Second Edition clearly explains the process successful designers use to select, space, and creatively integrate fonts. The only book of its kind to combine the history of typography with practical application and technology, A Typographic Workbook clearly illustrates the use of type as a dynamic and expressive communication tool.

This edition provides new and updated coverage of a broad range of topics—from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. Other special features of this handy workbook include:

  • Coverage of new digital technologies
  • A clear historical overview of type and typographic technologies
  • In-depth explanations of the formal qualities of different typefaces
  • Fundamental coverage of computer terms and principles
  • A newly added characters per pica (CPP) chart
  • Charts of standard paper sizes and envelope dimensions
  • Examples of standard folding conventions for brochures

A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Book News Annotation:

Aimed at graphic design students and practitioners, this text reviews the historical development of typography. Coverage spans everything from ancient Egyptian hieroglyphs through the invention of movable type and today's digital technologies. Design instructors Clair (Kutztown U.) and Busic-Snyder (Mohawk Valley Community College) also outline the process designers use to select, space, and combine fonts. Multiple-choice quizzes and skill-building exercises allow readers to apply what they have learned. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The third edition of this best selling typography textbook has been fully revised for clarity and cohesiveness of content. Review questions and the use of sidebars highlight important learning objectives for each chapter. Supplementary instructor materials like student worksheets and sample discussion topics build on the book's content to create a rich classroom learning experience.

Synopsis:

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

About the Author

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.

CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

Table of Contents

Preface.

Acknowledgments.

1: Ancient Writing Systems.

2: Lettering During the Roman Empire and Middle Ages.

3: Renaissance Typography and Printing.

4: Typography During Colonization and Industrialization.

5: Early Twentieth-Century Typography.

6: Technology Changes the Designer’s Role.

7: Contemporary Typography and Digital Technology.

8: Character Characteristics.

9: Type Identification and Classification.

10: Setting Text Type.

11: Selecting and Combining Fonts Creatively.

12: Organizing Typographic Compositions.

Appendix A: Font sample charts.

Appendix B: Key concepts.

Appendix C: Key players.

Credits.

Bibliography.

Index.

Product Details

ISBN:
9780471696902
Manufactured:
Wiley Publishing
Publisher:
John Wiley & Sons
Manufactured:
Wiley Publishing
Author:
Busic-Snyder, Cynthia
Author:
Clair, Kate
Subject:
Design & Drafting
Subject:
Typography
Subject:
Typesetting
Subject:
Graphic design (Typography)
Subject:
Design, Drafting, Drawing & Presentation
Subject:
Graphic Arts - Typography
Subject:
type, typography, font, fonts, typographic, typographic workbook, Cynthia Busic-Snyder, Kate Clair, graphic design, desktop publishing, typesetting, font foundries, copy fitting, page layout
Subject:
Graphic design
Subject:
General-General
Subject:
type, typography,
Subject:
font, fonts, typographic, typographic workbook, Cynthia Busic-Snyder, Kate Clair, graphic design, desktop publishing, typesetting, font foundries, copy fitting, page layout
Copyright:
Edition Number:
2
Publication Date:
August 2005
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
400
Dimensions:
10.84x8.48x.74 in. 1.98 lbs.

Other books you might like

  1. Atlas of Foreshortening: The Human... New Trade Paper $44.95
  2. The Packaging Designer's Book of... Used Trade Paper $19.95
  3. Evolve: Succeeding in the Digital... Used Hardcover $9.95
  4. Above New York Used Hardcover $14.95
  5. The Search: How Google and Its... Used Trade Paper $4.95
  6. Managing Information Strategically:... Used Hardcover $1.00

Related Subjects

Arts and Entertainment » Architecture » Drafting
Arts and Entertainment » Architecture » Drawing and Design
Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General
History and Social Science » Politics » United States » Politics

Typographic Workbook 2ND Edition a Primer To His New Trade Paper
0 stars - 0 reviews
$40.00 In Stock
Product details 400 pages John Wiley & Sons - English 9780471696902 Reviews:
"Synopsis" by , The third edition of this best selling typography textbook has been fully revised for clarity and cohesiveness of content. Review questions and the use of sidebars highlight important learning objectives for each chapter. Supplementary instructor materials like student worksheets and sample discussion topics build on the book's content to create a rich classroom learning experience.
"Synopsis" by , Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.