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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns Cover

 

Synopses & Reviews

Publisher Comments:

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.

Synopsis:

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."--Adweek

Synopsis:

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.

About the Author

Mario Pricken is a creative director and marketing consultant and the author of Visual Creativity.

Product Details

ISBN:
9780500287330
Author:
Pricken, Mario
Publisher:
Thames & Hudson
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Copyright:
Edition Description:
Second Edition
Publication Date:
20080631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
450+ illustrations, 280 in color
Pages:
272
Dimensions:
11 x 8 in

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Graphic Design
Business » Advertising

Creative Advertising: Ideas and Techniques from the World's Best Campaigns Used Trade Paper
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$19.95 In Stock
Product details 272 pages Thames & Hudson - English 9780500287330 Reviews:
"Synopsis" by , "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."--Adweek
"Synopsis" by , Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
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