Poetry Madness
 
 

Recently Viewed clear list


Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Enchanted

    Rene Denfeld 9780062285508

spacer
Qualifying orders ship free.
$4.50
List price: $17.00
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Child Care and Parenting- General

Born to Buy

by

Born to Buy Cover

 

Synopses & Reviews

Publisher Comments:

Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, andlt;Iandgt;New York Timesandlt;/Iandgt; bestselling author of andlt;Iandgt;The Overworked American,andlt;/Iandgt; examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. andlt;BRandgt; Like Barbara Ehrenreich's andlt;Iandgt;Nickel and Dimed,andlt;/Iandgt; Mary Pipher's andlt;Iandgt;Reviving Ophelia,andlt;/Iandgt; and Malcolm Gladwell's andlt;Iandgt;The Tipping Point, Born to Buyandlt;/Iandgt; is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Synopsis:

With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers.

About the Author

andlt;Bandgt;Juliet B. Schorandlt;/Bandgt; is the award-winning author of andlt;Iandgt;The Overworked Americanandlt;/Iandgt; and andlt;Iandgt;The Overspent American.andlt;/Iandgt; A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.

Table of Contents

Contents

Tables and Figures

Author's Note

Acknowledgments

1 Introduction

2 The Changing World of Children's Consumption

3 From Tony the Tiger to Slime Time Live: The Content of Commercial Messages

4 The Virus Unleashed: Ads Infiltrate Everyday Life

5 Captive Audiences: The Commercialization of Public Schools

6 Dissecting the Child Consumer: The New Intrusive Research

7 Habit Formation: Selling Kids on Junk Food, Drugs, and Violence

8 How Consumer Culture Undermines Children's Well-Being

9 Empowered or Seduced? The Debate About Advertising and Marketing to Kids

10 Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys

Afterword

Appendix A: Data Appendix

Appendix B: Organizations

Appendix C: Commercial Alert's Parents' Bill of Rights

Notes

References

Index

Reading Group Guide

Product Details

ISBN:
9780684870564
Author:
Schor, Juliet B.
Publisher:
Scribner Book Company
Author:
Schor, Juliet
Location:
New York
Subject:
Children's Studies
Subject:
Marketing - General
Subject:
Child welfare
Subject:
Children
Subject:
Child Development
Subject:
Marketing - Research
Subject:
Materialism
Subject:
Child consumers
Subject:
Young consumers.
Subject:
Advertising and children.
Subject:
Popular Culture - General
Subject:
Consumer Behavior - General
Subject:
General Social Science
Subject:
Child development -- United States.
Subject:
Child welfare -- United States.
Subject:
Business;Marketing
Copyright:
Edition Description:
B102
Series Volume:
57th session, no. 17
Publication Date:
October 2005
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Charts throughout
Pages:
304
Dimensions:
8.44 x 5.5 in 9.275 oz

Other books you might like

  1. No Logo: Taking Aim at the Brand Bullies Used Trade Paper $7.95
  2. Mcdonaldization of Society Revised... Used Trade Paper $5.95
  3. The Essential McLuhan Used Trade Paper $12.00
  4. Global Woman: Nannies, Maids, and... Used Trade Paper $6.95
  5. The feminine mystique Used Mass Market $4.50
  6. Perfect Madness Used Trade Paper $5.95

Related Subjects

Business » General
Business » Management
Business » Marketing
Featured Titles » General
Health and Self-Help » Child Care and Parenting » General
History and Social Science » American Studies » Popular Culture
History and Social Science » Economics » US Economy
History and Social Science » Sociology » American Studies
History and Social Science » Sociology » Children and Family
History and Social Science » Sociology » General
History and Social Science » World History » General

Born to Buy Used Trade Paper
0 stars - 0 reviews
$4.50 In Stock
Product details 304 pages Scribner Book Company - English 9780684870564 Reviews:
"Synopsis" by , With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.