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Managing Transitions: Making the Most of Change

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Managing Transitions: Making the Most of Change Cover

 

Synopses & Reviews

Publisher Comments:

Every year, about 25,000 new products are introduced in the United States. Most of these products failand#151;at considerable expense to the companies that produce them. Such failures are typically thought to result from consumersand#8217; resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these and#147;early adoptersand#8221; comprising only 20 percent of the consumer population.

Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasonsand#151;rational or notand#151;consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumersand#8217; underlying motivations. This important research is made clear through the use of many real-life examples.

Synopsis:

From the most trusted voice on transition, a new edition of the classic guide to dealing with the human side of organizational change

Synopsis:

The business world is transforming. Stories of layoffs, bankruptcy, mergers, and restructuring appear in the news every day. When these changes hit the workplace, the actual situational shifts are often not as difficult for employees and managers to work through as the psychological components that accompany them. Indeed, organizational transitions affect people; it is always people who have to embrace a new situation and carry out the corresponding change.

The job of managing workplace change can be difficult; managed poorly, the result can be disastrous to the morale and stability of the staff. As veteran business consultant William Bridges explains, successful organizational change takes place when employees have a clear purpose, a plan for, and a part to play in their changing surroundings. Directed at managers on all rungs of the proverbial corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing the disruptions caused by workplace change. It is an invaluable managerial tool for navigating these tumultuous, uncertain times.

About the Author

William Bridges, PhD, is an internationally known speaker, consultant, and author. For nearly three decades, he has shown thousands of individuals and hundreds of organizations how to deal productively with change. He lives in Mill Valley, California, with his wife.

Table of Contents

Introductionand#160;

Part I: Sources of Resistance

Chapter 1. Itandrsquo;s Not the Innovation, Itandrsquo;s the Adopter: Why Some People Are More Likely Than Others to Resistand#160;

Chapter 2. Whatandrsquo;s in It for Me, and What Do I Have to Lose? Practical Reasons for Resisting Innovationand#160;

Chapter 3. Itandrsquo;s Not What You Introduce, Itandrsquo;s How You Do It: The Process of Innovation Introductionand#160;

Chapter 4. Where and When Is the Innovation Introduced? The Role of Innovation Context in the Emergence of Resistanceand#160;

Part II: Resistance Manifestations

Chapter 5. Laggingandmdash;Innovation in Disguiseand#160;

Chapter 6. Resistance and the Dangers of Negative Word of Mouthand#160;

Chapter 7. The Dual Market Effectand#160;

Epilogueand#160;

Index

Product Details

ISBN:
9780738213804
Author:
Bridges, William
Publisher:
Da Capo Lifelong Books
With:
Bridges, Susan
Author:
Goldenberg, Jacob
Author:
Bridges, Susan
Author:
Bridges, William, PhD
Author:
Oreg, Shaul
Subject:
Management
Subject:
Management - General
Subject:
Structural Adjustment
Subject:
Industrial Management
Subject:
Personnel management
Subject:
BUSINESS STRATEGY
Subject:
Consumer behavior
Copyright:
Edition Description:
Hardcover
Publication Date:
20090931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
18 halftones, 13 line drawings, 23 table
Pages:
208
Dimensions:
9 x 6 in

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Related Subjects


Business » Human Resource Management
Business » Management
Business » Strategy
Featured Titles » Spirituality and Wellness
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Self-Help » General

Managing Transitions: Making the Most of Change Used Trade Paper
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$11.95 In Stock
Product details 208 pages Da Capo Lifelong Books - English 9780738213804 Reviews:
"Synopsis" by ,
From the most trusted voice on transition, a new edition of the classic guide to dealing with the human side of organizational change
"Synopsis" by ,
The business world is transforming. Stories of layoffs, bankruptcy, mergers, and restructuring appear in the news every day. When these changes hit the workplace, the actual situational shifts are often not as difficult for employees and managers to work through as the psychological components that accompany them. Indeed, organizational transitions affect people; it is always people who have to embrace a new situation and carry out the corresponding change.

The job of managing workplace change can be difficult; managed poorly, the result can be disastrous to the morale and stability of the staff. As veteran business consultant William Bridges explains, successful organizational change takes place when employees have a clear purpose, a plan for, and a part to play in their changing surroundings. Directed at managers on all rungs of the proverbial corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing the disruptions caused by workplace change. It is an invaluable managerial tool for navigating these tumultuous, uncertain times.

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