Fundraising for Dummies

"A simple, straightforward, and helpful guide." Ken Gladish, CEO, YMCA of the USA

Proven tips on grants, direct mail, special events, and more!

Tried and true marketing techniques to catch contributors

Loaded with tips to research and write winning grant proposals Find out how to turn volunteers into soldiers for your cause! Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. Discover how to make a "no" a "yes" by using this friendly guide to create your plan, market your mission, organize events, and watch your budget grow!

Discover how to: Define your group's focus Create a viable plan Put together a board of directors Find and train volunteers Market via print and online Promote yourself with the media

The Dummies Way^™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

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This complete, fun-to-read guide to the art and science of raising money for non-profits reveals the secrets of successful grant writing and offers advice on starting an organization from scratch. Readers learn how to conduct a grassroots campaign with fund-raisers and phone and mail solicitations. Photos and line drawings.

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

• Define your group?s focus
• Create a viable plan
• Organize your board of directors
• Find and train volunteers
• Market via print and online
• Promote yourself with the media

Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to

• Find the secrets of writing grants that get the green
• Conduct effective grassroots campaigns, phone and mail solicitations, events, and more
• Discover tips on starting a nonprofit organization from scratch
• Put the fun" in fundraising

Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.

John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.

Introduction.

Part I: Putting Your Fundraising Ducks in a Row.

Chapter 1: Identifying the Fruits of Your Fundraising Passion.

Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.

Chapter 3: Making Your Case Statement: Your Agency’s Reason to Be.

Chapter 4: Organizing Your Team: Board Members and Volunteers.

Chapter 5: Creating a Winning Fundraising Plan.

Part II: Finding — and Winning Over — Donors.

Chapter 6: Getting the Lowdown on Your Donors.

Chapter 7: Meeting Your Donor.

Chapter 8: Cultivating Major Givers.

Chapter 9: Asking for a Major Gift.

Part III: Assembling Your Fundraising Toolkit.

Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.

Chapter 11: Writing Winning Grant Proposals.

Chapter 12: Projecting Your Image by Using the Media.

Chapter 13: Working the Phones (You Don’t Have to Be Hated).

Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.

Part IV: Leveraging the Internet.

Chapter 15: Creating and Using a Web Site.

Chapter 16: Getting the Most from E-mail and E-Newsletters.

Chapter 17: Extending Your Branding Online.

Part V: On the (Fundraising) Campaign Trail.

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 19: Planning a Special Event.

Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.

Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.

Chapter 22: Approaching the Corporate Giver.

Chapter 23: Building and Growing Endowments.

Part VI: The Part of Tens.

Chapter 24: Ten Predictions about Fundraising.

Chapter 25: Ten Great Opening Lines.

Index.