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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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    The Enchanted

    Rene Denfeld 9780062285508

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1 Hawthorne Business- History and Biography

One Tough Mother: Taking Charge in Life, Business, and Apple Pies

by

One Tough Mother: Taking Charge in Life, Business, and Apple Pies Cover

 

Synopses & Reviews

Publisher Comments:

When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than $800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.

About the Author

Gert Boyle is the recognizable face of Columbia Sportswear.

Coauthor Kerry Tymchuk serves as State Director for United States Senator Gordon Smith. He previously worked for Senators Bob and Elizabeth Dole, and has assisted the Doles in the writing of several books.

Product Details

ISBN:
9780786719143
Author:
Boyle, Gert
Publisher:
Carroll & Graf Publishers
With:
Tymchuk, Kerry
Foreword by:
Hatfield, Mark O.
Foreword:
Hatfield, Mark O.
Author:
Hatfield, Mark O.
Author:
Tymchuk, Kerry
Subject:
Business
Subject:
Women
Subject:
Corporate & Business History - General
Subject:
Businesspeople
Subject:
History
Subject:
Boyle, Gert
Subject:
Columbia Sportswear - History
Subject:
Biography-Women
Copyright:
Edition Description:
Trade Paper
Publication Date:
20070131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
7.25 x 5 in 5 oz

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Related Subjects

Biography » Business
Biography » Women
Business » Biographies
Business » General
Business » History and Biographies
Business » Investing
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » World History » General

One Tough Mother: Taking Charge in Life, Business, and Apple Pies Used Trade Paper
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