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1 Hawthorne Travel Writing- General

Unlikely Destinations: The Lonely Planet Story

by and

Unlikely Destinations: The Lonely Planet Story Cover

 

Synopses & Reviews

Publisher Comments:

Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.andlt;BRandgt;andlt;BRandgt;Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, andlt;iandgt;Across Asia on the Cheap.andlt;/iandgt; This was quickly followed by what soon became the backpackers' bible, andlt;iandgt;South-East Asia on a Shoestring.andlt;/iandgt; Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.andlt;BRandgt;andlt;BRandgt;andlt;iandgt;Unlikely Destinations: The Lonely Planet Storyandlt;/iandgt; is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their travel guide business into the world's largest independent travel publishing company.andlt;BRandgt;andlt;BRandgt;Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in andlt;iandgt;Unlikely Destinations: The Lonely Planet Story.andlt;/iandgt; They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the "Lonely Planetization" of the world.andlt;BRandgt;andlt;BRandgt;Through it all, from the heady days of discovery in the '70s to the rocky patch after the September 11th terrorist attacks, the Wheelers' passion for the planet and traveling certainly hasn't diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the andlt;iandgt;New York Daily News,andlt;/iandgt; "the specialists in guiding weird folks to weird places."

Synopsis:

"Like Apple and Starbucks and Ben and Jerry's, all of which began as plucky alternatives, Lonely Planet has become a mainstream brand."—The New Yorker

Synopsis:

Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.

Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.

Unlikely Destinations: The Lonely Planet Story is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their travel guide business into the world's largest independent travel publishing company.

Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in Unlikely Destinations: The Lonely Planet Story. They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the "Lonely Planetization" of the world.

Through it all, from the heady days of discovery in the '70s to the rocky patch after the September 11th terrorist attacks, the Wheelers' passion for the planet and traveling certainly hasn't diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily News, "the specialists in guiding weird folks to weird places."

About the Author

In the 30-plus years since andlt;bandgt;Tonyandlt;/bandgt; and andlt;bandgt;Maureen Wheelerandlt;/bandgt; started Lonely Planet Publications, it has grown to become the world's largest independent guidebook publisher with more than 500 titles in print. The Wheelers spend six months living in Melbourne, Australia and travel the world for the rest of the year.

Product Details

ISBN:
9780794605230
Author:
Tony Wheeler and Maureen Wheeler
Publisher:
Tuttle Publishing
Author:
Wheeler, Tony
Author:
Wheeler, Maureen
Subject:
Non-Classifiable
Subject:
Publishers and publishing
Subject:
Travelers
Subject:
Business
Subject:
Corporate & Business History - General
Subject:
Essays & Travelogues
Subject:
Adventure travel
Subject:
Wheeler, Tony
Subject:
Biography/Business
Subject:
Asia - General
Subject:
Lonely Planet; Lonely Planet guidebook; Lonely Planet guide; travel adventure; travel guide
Copyright:
Edition Description:
Trade Paperback
Series:
No Series
Publication Date:
20070531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
over 52 color photos
Pages:
416
Dimensions:
8 x 5.25 in 17 oz

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Related Subjects


Biography » Business
Business » Communication
Business » General
Business » History and Biographies
Sports and Outdoors » Outdoors » Lore and Survival
Travel » Travel Writing » General

Unlikely Destinations: The Lonely Planet Story Used Trade Paper
0 stars - 0 reviews
$4.95 In Stock
Product details 416 pages Tuttle Publishing - English 9780794605230 Reviews:
"Synopsis" by ,
"Like Apple and Starbucks and Ben and Jerry's, all of which began as plucky alternatives, Lonely Planet has become a mainstream brand."—The New Yorker
"Synopsis" by , Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.

Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.

Unlikely Destinations: The Lonely Planet Story is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their travel guide business into the world's largest independent travel publishing company.

Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in Unlikely Destinations: The Lonely Planet Story. They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the "Lonely Planetization" of the world.

Through it all, from the heady days of discovery in the '70s to the rocky patch after the September 11th terrorist attacks, the Wheelers' passion for the planet and traveling certainly hasn't diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily News, "the specialists in guiding weird folks to weird places."

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