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E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

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E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Cover

 

Synopses & Reviews

Publisher Comments:

In good economies and bad, someone’s still making lots of money. More money than you’re making. And there’s a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers.

But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading e-Riches 2.0 to learn the inspiring, true stories of dozens of people and companies making it big online today.

e-Riches 2.0 picks up where the first generation of Internet marketing methods left off. The Net is not new anymore, and those who seek to profit online today will only do so with mod­ern marketing techniques that attract attention and offer value to customers.

Author and Internet success coach Scott Fox has helped many people maximize profits with his strategies—some timeless, some revolutionary, all incredibly powerful—and now, with e-Riches 2.0, you can do it yourself! You'll find out how to:

● Put free social networking sites like LinkedIn, Facebook, Twitter, Digg, and MySpace to work for your business

● Leverage online "viral marketing" to spread your brand, build your own customer com­munities online,and manage your "reputation cloud"

● Inexpensively use blogs, RSS feeds, e-mail “noozles,” and autoresponders to spread your product presence worldwide

● Take advantage of online video, Internet radio, free webinars, and podcasts to attract new customers

● Attract free press coverage with easy-to-use, new online leads services

● Maximize the power of freemium promotions, search engine marketing, pay-per-click keyword ads, affiliate programs, article syndication, and much more

And most valuable, you’ll get the new Web 2.0 perspective and insight that success online today demands, including killer tools for creating the kind of brand loyalty and customer engagement that builds an active “fan base” around your business.

Fortunes are still being made online—right now. e-Riches 2.0 is packed with real stories of businesses and entrepreneurs who succeeded by leveraging the very techniques in this book—the proven approaches that Scott Fox and his top clients use successfully every day, and that you can use to attract thousands of customers online today!

Scott Fox is the #1 e-business advisor and Internet success coach in Hollywood. His clients have included broad­casting celebrities Bill O’Reilly, Larry King, and Glenn Beck, major corporations like Live Nation, and dozens of entrepreneurs, startups, and companies world­wide. He is the author of the best-selling book Internet Riches and the popular E-Commerce Success blog, radio show, and podcast at www.ScottFox.com. He is a popular speaker at top universities, including UCLA, NYU, and USC, as well as at industry events such as Digital Hollywood, Venture Net, Moneyfest, and Internet World. His online success strategies have been covered in the press, including the Boston Globe, Wall Street Journal, Orange County Register, Toronto’s Globe & Mail, Smart Money and SUCCESS magazines, and on countless radio programs. Mr. Fox is a graduate of the University of Michigan and Stanford Law School. He lives in Los Angeles. His website is www.ScottFox.com.

Review:

"Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)

Book News Annotation:

The author of Internet Riches, an Internet success coach in Hollywood, provides tips on how to profit from this "gold rush" with such online tools as social networking sites, blogs, microblogs (e.g., Twitter), e-mail publishing, viral video productions, and search engine keyword advertising. Fox explains why some tactics do not work. The guide includes advice from experts, case studies of Web entrepreneurs who have used these tools successfully, and recommended resources. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to:

• build a fan base around yourself, your product, and your business

• build your email list

• use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace

• energize your online copywriting skills

• pitch a news story…then be ready to convert visitors once it brings them to your site

Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

Synopsis:

"The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly

Synopsis:

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online—without missing a day of business—from simple yet powerful changes to your website’s design, to the inexpensive strategies that drive today’s online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn’t stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more.

Whether you’re a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Advance praise for e-Riches 2.0:

“With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come.” — Bill O’Reilly, Anchor, Fox News Channel

“A wave of new millionaires is being created now online. Scott Fox’s e-Riches 2.0 can help you be one of them.” — Darren Hardy, Publisher of SUCCESS magazine

“Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.”

— Michael Rapino, CEO, Live Nation

“Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!”

— Tim Sanders, former Chief Solutions Officer at Yahoo!

and author of Love Is the Killer Ap: How to Win Business and Influence Friends

About the Author

Scott Fox (Los Angeles, CA) is the top e-business success coach in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popular E-Commerce Success blog, radio show, and podcast. He is a frequent speaker on e-commerce and online marketing at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World.

Table of Contents

CONTENTS

Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1

PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED

1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15

2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33

PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY

3 Today’s Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39

4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63

5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67

6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78

7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85

PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES

8 Online Viral Marketing: Social Media Offers

Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

9 Social Network Marketing Using Facebook, MySpace,

and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146

11 The Viral Marketing Power of Social Bookmarking

and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS

12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192

PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS

14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201

15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209

16 Attracting Customers (and Search Engines) with

Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

17 How “Freemiums” Giveaway Promotions Make Money Online . . . . . . . 238

PART 6 PROFITING FROM ONLINE BROADCASTING

18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247

19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261

20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266

PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE

PROGRAM ADVERTISING STRATEGIES

21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273

22 Affiliate Program Advertising: Meet Your

New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288

PART 8 YOUR WINNING ONLINE MARKETING STRATEGY

23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297

24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299

Conclusion: Let’s Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305

Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

Product Details

ISBN:
9780814414620
Author:
Fox, Scott C
Publisher:
AMACOM/American Management Association
Author:
Fox, Scott
Subject:
Marketing - General
Subject:
E-Commerce - Internet Marketing
Subject:
Small Business - General
Subject:
Management
Subject:
Small Business
Subject:
Electronic Commerce
Subject:
Internet marketing
Subject:
Business;Marketing
Copyright:
Publication Date:
20090531
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9.25 x 6.13 IN in.
Age Level:
18

Related Subjects

Business » General
Business » Marketing
Business » Small Businesses » General
Business » eCommerce
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing

E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Used Hardcover
0 stars - 0 reviews
$7.95 In Stock
Product details 336 pages AMACOM/American Management Association - English 9780814414620 Reviews:
"Publishers Weekly Review" by , "Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by ,

Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to:

• build a fan base around yourself, your product, and your business

• build your email list

• use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace

• energize your online copywriting skills

• pitch a news story…then be ready to convert visitors once it brings them to your site

Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

"Synopsis" by ,

"The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly

"Synopsis" by ,

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online—without missing a day of business—from simple yet powerful changes to your website’s design, to the inexpensive strategies that drive today’s online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn’t stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more.

Whether you’re a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Advance praise for e-Riches 2.0:

“With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come.” — Bill O’Reilly, Anchor, Fox News Channel

“A wave of new millionaires is being created now online. Scott Fox’s e-Riches 2.0 can help you be one of them.” — Darren Hardy, Publisher of SUCCESS magazine

“Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.”

— Michael Rapino, CEO, Live Nation

“Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!”

— Tim Sanders, former Chief Solutions Officer at Yahoo!

and author of Love Is the Killer Ap: How to Win Business and Influence Friends

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