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Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economyby R. William HOLLAND
Synopses & Reviews
“Holland has a sophisticated understanding of what is happening in the job market and what to do about it on a personal level. In forceful, plainspoken English, he identifies, translates, and codifies the new rules. He knows how corporate America works, and how white-collar professionals can make it work for them.” — Excerpted from the foreword by Barbara Ehrenreich, author of the bestselling Nickel and Dimed and Bait and Switch
Everyone knows that safe jobs and lifelong careers are long gone. So why do most job seekers and employment experts cling to outdated tactics for landing a good position?
The usual advice—to capture career highlights in a résumé, practice answers to standard interview questions, and do lots of face-to-face networking—is the stuff of the past. Human resources insider R. William Holland delivers a completely new and radically improved set of rules for job hunters in today’s very tough market, where white-collar positions are shed at higher rates than those in any other sector.
The key is to shift your focus from what you’ve done in the past—former job titles, duties, degrees—to the value you can create for an employer in the future. Value creation is the language employers respond to, and Cracking the New Job Market supplies powerful strategies for putting it to work for you, including how to:
• Gather information on what prospective employers truly value
• Tailor your résumé and interview answers to speak directly to what companies value
• Locate prime employment opportunities that intersect with your personal talents and what the marketplace needs
• Unlock the networking power of social media
And many more tips for cracking the new job market!
R. William Holland, Ph.D., is founder of R. William Holland Consulting, LLC, specializing in HR and career management. The firm works in alliance with BeamPines, a talent-management company in New York City. He has also served as executive vice president at Right Management, Inc., and as chief human resources officer at Meridian Bank, the University of Pennsylvania, and the BP outsourcing business for Andersen Consulting.
The rules for finding professional work once seemed clear and unwavering: capture career highlights in a resume, practice answers to standard interview questions, and do lots of face-to-face networking.
Cracking the New Job Market shows how these rules have changed and delivers new job-hunting strategies that actually work. The key, rather than to emphasize past accomplishments, is to sell your self on the value you can create for an employer. This new approach to getting hired requires new skills. Author R. William Holland, a human resources insider, shows job seekers how to:
• Gather information on what a prospective employer finds important
• Emphasize those skills, accomplishments, and qualities in tailored resumes and interview answers
• Identify the intersection between personal talents and what the marketplace needs
• Unlock the networking power of social media
• Negotiate the best possible offer
Enlightening and practical, this myth-busting book delivers seven powerful rules for landing a great job—even in a difficult economy.
About the Author
R. WILLIAM HOLLAND, PH.D. is founder of R. William Holland Consulting, LLC, specializing in HR and career management. He has also served as executive vice president at Right Management, Inc. and as chief human resources officer at Meridian Bank, the University of Pennsylvania, and the BP outsourcing business for Andersen Consulting. He is currently a senior vice president for BeamPines.
Table of Contents
Foreword by Barbara Ehrenreich
RULE #1 Always Demonstrate Your Value
RULE #2 Your Résumé: It’s About the Value You Create
RULE #3 Use Social Media and Other Sites for Job Leads
RULE #4 Interviews: They’re About the Value You Demonstrate
RULE #5 You Get What You Negotiate, Not What You Deserve
RULE #6 Career Choice Is More Than Following Your Passion
RULE #7 The Best Way to Reenter the Job Market Is to Never Leave It
Appendix A: Helicopter Parenting Is a Good Thing
Appendix B: Financial Planning for New Career Realities
Appendix C: Applying the Job-Search Rules to Worldwide Employment
Appendix D: Example of a Functional Résumé
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