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This title in other editions

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

by

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches Cover

 

Synopses & Reviews

Publisher Comments:

With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.

Book News Annotation:

Master Certified Coach Hayden describes a customizable 28-day program designed to help professional services businesses to locate, land, and keep new clients. Following the model of a cookbook, the program allows business owners to select from a variety of "ingredients" for success. The second edition features a stronger emphasis on relationship marketing and discusses some of the latest Internet marketing strategies.
Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Master Certified Coach Hayden describes a customizable 28-day program designed to help professional services businesses to locate, land, and keep new clients. Following the model of a cookbook, the program allows business owners to select from a variety of "ingredients" for success. The second edition features a stronger emphasis on relationship marketing and discusses some of the latest Internet marketing strategies. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

"Foreword by Jay Conrad Levinson, author of the ""Guerilla Marketing"" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality

* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it

* how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging

* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing

* and much, much more!"

Synopsis:

"And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will:

* overcome ""analysis paralysis"" and determine exactly what they need to do first — and every step of the way

* make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day)

* create customized, affordable, reusable, and realistic marketing plans."

About the Author

C. J. Hayden (San Francisco, CA) is a Master Certified Coach, popular speaker, and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. She writes on marketing for Home Business, Selling Power, and About.com.

Table of Contents

"Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

Part I: The Setup

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal

Part II: The System

Chapter 4: What’s Stopping You? Selecting Your Success Ingredients

Chapter 5: Here’s What To Do: Choosing from the Action Plan Menu

Chapter 6: You’re Ready...Let’s Go! Putting the System into Action

Part III: The Strategies

Chapter 7: Filling the Pipeline: When You Don’t Know Enough People to Contact

Chapter 8: Follow¬ing Up: When You Know Plenty of People but You’re Not Contacting Them

Chapter 9: Getting Presentations: When You’re Contacting People but Not Get¬ting Appointments

Chapter 10: Closing Sales: When You’re Making Appointments but Not Getting Sales

Index"

Product Details

ISBN:
9780814473740
Author:
Hayden, C J
Publisher:
AMACOM/American Management Association
Author:
Hayden, C. J.
Subject:
Marketing - General
Subject:
Marketing
Subject:
Study and teaching
Subject:
Marketing -- Study and teaching.
Subject:
English
Subject:
Sales
Subject:
Selling
Subject:
Business;Marketing
Subject:
General
Subject:
Sales & Selling
Copyright:
Edition Number:
2
Edition Description:
2nd Edition
Publication Date:
20061031
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
10 x 7 in 1.1 lb
Age Level:
16

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Related Subjects


Business » Consulting
Business » Marketing
Health and Self-Help » Self-Help » General

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches Used Trade Paper
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$10.95 In Stock
Product details 256 pages AMACOM - English 9780814473740 Reviews:
"Synopsis" by ,

"Foreword by Jay Conrad Levinson, author of the ""Guerilla Marketing"" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality

* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it

* how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging

* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing

* and much, much more!"

"Synopsis" by ,

"And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will:

* overcome ""analysis paralysis"" and determine exactly what they need to do first — and every step of the way

* make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day)

* create customized, affordable, reusable, and realistic marketing plans."

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