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Another Science Fiction: Advertising the Space Race 1957-1962

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Another Science Fiction: Advertising the Space Race 1957-1962 Cover

 

Review-A-Day

"In 1961, in a speech unimaginable for a Republican (or most Democrats) today, the departing president, Dwight Eisenhower, the preeminent military man of his generation, denounced the "military-industrial complex." The term was so striking that it became a cliche, but the solutions he offered were altogether ignored. Maybe his timing was off; Eisenhower's speech came just as the military-industrial complex had hit on its greatest public-relations tool: the space program." Benjamin Moser, Harper's (read the entire Harper's review)

Synopses & Reviews

Publisher Comments:

The late 1950s and early '60s were the golden age of science fiction, an era when the farthest reaches of imagination were fed by the technological breakthroughs of the postwar years. While science fiction writers expressed the dreams and nightmares of the era in pulp print, real-life rocket engineers worked on making space travel reality. The imaginations of many Cold War scientists were fed by science fiction literature, and companies often promoted their future capabilities with fantastical, colorful visions aimed at luring young engineers into their booming workforce. In between the dry articles of trade journals, a new visual vernacular sprang up. Aerospace industry ads pitched the idea that we lived in a moment where anything was possible — gravity was history, and soon so would be the confines of our solar system. Another Science Fiction presents nearly 200 entertaining, intriguing, inspiring, and mind-boggling pieces of space-age eye candy.

Synopsis:

The imaginations of many Cold War scientists were fed by science fiction literature, and companies often promoted their future capabilities with fantastical, colorful visions in ads. This collection presents nearly 200 entertaining, mind-boggling pieces of space-age eye candy.

Product Details

ISBN:
9780922233359
Author:
Prelinger, Megan
Publisher:
Blast Books
Subject:
Popular Culture - General
Subject:
Space race -- United States -- History.
Subject:
Astronautics in mass media.
Subject:
Aeronautics & Astronautics
Subject:
Advertising & Promotion
Subject:
Science Reference-Technology
Subject:
Popular Culture
Edition Description:
Trade Paper
Publication Date:
20100431
Binding:
TRADE PAPER
Language:
English
Illustrations:
Color photos and illustrations throughou
Pages:
240
Dimensions:
11 x 8 in 40.5 oz

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Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Posters
Arts and Entertainment » Excess Culture » Art
Business » Advertising
History and Social Science » Linguistics » General
Reference » Science Reference » Technology
Transportation » Aviation » General

Another Science Fiction: Advertising the Space Race 1957-1962 New Trade Paper
0 stars - 0 reviews
$29.95 In Stock
Product details 240 pages Blast Books - English 9780922233359 Reviews:
"Review A Day" by , "In 1961, in a speech unimaginable for a Republican (or most Democrats) today, the departing president, Dwight Eisenhower, the preeminent military man of his generation, denounced the "military-industrial complex." The term was so striking that it became a cliche, but the solutions he offered were altogether ignored. Maybe his timing was off; Eisenhower's speech came just as the military-industrial complex had hit on its greatest public-relations tool: the space program." Benjamin Moser, Harper's (read the entire Harper's review)
"Synopsis" by , The imaginations of many Cold War scientists were fed by science fiction literature, and companies often promoted their future capabilities with fantastical, colorful visions in ads. This collection presents nearly 200 entertaining, mind-boggling pieces of space-age eye candy.
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