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This title in other editions

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Cover

 

Synopses & Reviews

Publisher Comments:

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations,empowering them as true participants in your marketing and service efforts.

With Engage!as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

  • Create a space in the online ecosystem that truly represents your business and cultivates your customers' loyalty and trust

  • Participate in the unique culture of each available social media platform to engage your customers

  • Establish an organizational structure that constantly targets the next new media trend

  • Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world

  • Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

There are thousands of customers waiting to hear from you about your business and vision. It's the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It's time to Engage!

Synopsis:

The ultimate guide to branding and building your business in the era of the Social Web

"The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership."

Peter Guber, CEO, Mandalay Entertainment Group

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."

Tony Hsieh, CEO, Zappos.com

Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals—creating communities that shape the perception of brands.

Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.

With this book, you will find out how to:

  • Create a welcoming online space that cultivates your customers' loyalty and trust

  • Attract online champions and influencers who will help build your reputation and increase attention

  • Understand and adapt to market needs based on the insights you gain from engagement

  • Measure your success and ROI

Your customers are waiting to hear from you.

Synopsis:

Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."

—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."

—Tony Hsieh, CEO, Zappos.com

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."

—Guy Kawasaki, cofounder, Alltop

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage!gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."

—Craig Newmark, founder, Craigslist.com

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage!provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."

—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture

About the Author

Brian Solisis globally recognized as one of the most original and most prominent thought leaders in social media. A digital analyst and visionary, Solis has influenced the effects of new media on the convergence of marketing, communications, and traditional media. He is Principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Brian's blog is ranked among the world's elite business and marketing blogs. For more information, visit briansolis.com.

Table of Contents

Foreword (Ashton Kutcher).

Preface.

Introduction: Welcome to the Revolution.

PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE.

Chapter 1 The Social Media Manifesto: Engage or Die.

Chapter 2 The Case for Socializing Media, by the Numbers.

PART II FOREVER STUDENTS OF NEW MEDIA.

Chapter 3 The New Media University: Social Media 101.

Chapter 4 The New Media University: Social Media 201.

Chapter 5 The New Media University: Social Media 202.

Chapter 6 The New Media University: Social Media 203.

Chapter 7 The New Media University: Social Media 301.

Chapter 8 The New Media University: Social Media 302.

Chapter 9 The New Media University: Social Media 303.

Chapter 10 The New Media University: Social Media 401.

Chapter 11 The New Media University: Social Media 402.

Chapter 12 The New Media University: Social Media 403.

Chapter 13 The New Media University: MBA Program—First Year.

Chapter 14 The New Media University: MBA Program—Second Year.

PART III BRAND REPRESENTATIVE VERSUS THE BRAND YOU.

Chapter 15 Fusing the "Me" in Social Media and the "We" in the Social Web.

Chapter 16 Learning and Experimentation Lead to Experience.

PART IV WE ARE THE CHAMPIONS.

Chapter 17 Defining the Rules of Engagement.

Chapter 18 The Conversation Prism: How to Listen.

Chapter 19 Unveiling the New Influencers.

PART V THE SOCIAL ARCHITECT: DEVELOPING A BLUEPRINT FOR NEW MARKETING.

Chapter 20 The Human Network.

Chapter 21 The Social Marketing Compass: Creating a Social Media Plan.

Chapter 22 Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs.

PART VI A LITTLE LESS CONVERSATION, A LITTLE MORE ACTION: RISING ABOVE THE NOISE.

Chapter 23 A Tale of Two Cities: Social CRM and Relationship Management.

Chapter 24 The Contrast between Earned and Paid: When Paying for Friends Makes Cents.

Chapter 25 The New Media Scorecard: Measuring Investment Returns.

Conclusion.

Glossary.

Notes.

Index.

Product Details

ISBN:
9781118003763
Subtitle:
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Author:
Solis, Brian
Author:
Kutcher, Ashton
Publisher:
Wiley
Subject:
General Business & Economics
Subject:
social media marketing, web marketing, social networks, social media, pr 2.0, web 2.0 marketing, social media marketing, social networking marketing, brian solis social media book, engage, engage!, engage book
Subject:
New Business Enterprises
Subject:
Marketing & Sales
Subject:
Business Writing
Subject:
Marke
Subject:
ting & Sales
Copyright:
Publication Date:
20100218
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
336
Dimensions:
227 x 152 x 22.4 mm 14.176 oz

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Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Start Up Business
Business » Writing

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Used Trade Paper
0 stars - 0 reviews
$11.50 In Stock
Product details 336 pages John Wiley & Sons - English 9781118003763 Reviews:
"Synopsis" by , The ultimate guide to branding and building your business in the era of the Social Web

"The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership."

Peter Guber, CEO, Mandalay Entertainment Group

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."

Tony Hsieh, CEO, Zappos.com

Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals—creating communities that shape the perception of brands.

Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.

With this book, you will find out how to:

  • Create a welcoming online space that cultivates your customers' loyalty and trust

  • Attract online champions and influencers who will help build your reputation and increase attention

  • Understand and adapt to market needs based on the insights you gain from engagement

  • Measure your success and ROI

Your customers are waiting to hear from you.

"Synopsis" by , Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."

—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."

—Tony Hsieh, CEO, Zappos.com

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."

—Guy Kawasaki, cofounder, Alltop

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage!gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."

—Craig Newmark, founder, Craigslist.com

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage!provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."

—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture

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