The Good, the Bad, and the Hungry Sale
 
 

Recently Viewed clear list


Original Essays | July 24, 2014

Jessica Valenti: IMG Full Frontal Feminism Revisited



It is arguably the worst and best time to be a feminist. In the years since I first wrote Full Frontal Feminism, we've seen a huge cultural shift in... Continue »
  1. $11.90 Sale Trade Paper add to wish list

spacer
Qualifying orders ship free.
$30.50
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Sociology- Media

Mass Communications and Media Studies: An Introduction

by

Mass Communications and Media Studies: An Introduction Cover

 

Synopses & Reviews

Publisher Comments:

Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Synopsis:

Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Table of Contents

AcknowledgementsA note to the reader...Chapter 1 Mass Communications and Contemporary CultureChapter 2 Media Studies and Media LiteracyChapter 3 AdvertisingChapter 4 TelevisionChapter 5 Radio and MusicChapter 6 Print MediaChapter 7 Movies and VideoChapter 8 The InternetChapter 9 New MediaChapter 10 Disaggregation and ConvergenceChapter 11 Mass Communications and the Legal EnvironmentChapter 12 GlobalizationChapter NotesGlossaryIndex

Product Details

ISBN:
9781441108951
Author:
Paxson, Peyton
Publisher:
Continuum
Subject:
Mass media
Subject:
Media Studies
Subject:
Sociology-Media
Edition Description:
Trade paper
Publication Date:
20101031
Binding:
TRADE PAPER
Language:
English
Illustrations:
48
Pages:
264
Dimensions:
8.92 x 1.111 x 0.79 in

Related Subjects

Arts and Entertainment » Film and Television » Media Studies
History and Social Science » Journalism » Media Studies
History and Social Science » Sociology » Media

Mass Communications and Media Studies: An Introduction New Trade Paper
0 stars - 0 reviews
$30.50 In Stock
Product details 264 pages Continuum - English 9781441108951 Reviews:
"Synopsis" by ,
Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.