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Mass Communications and Media Studies: an Introduction (10 Edition)

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Mass Communications and Media Studies: an Introduction (10 Edition) Cover

 

Synopses & Reviews

Publisher Comments:

Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Synopsis:

Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Table of Contents

AcknowledgementsA note to the reader...Chapter 1 Mass Communications and Contemporary CultureChapter 2 Media Studies and Media LiteracyChapter 3 AdvertisingChapter 4 TelevisionChapter 5 Radio and MusicChapter 6 Print MediaChapter 7 Movies and VideoChapter 8 The InternetChapter 9 New MediaChapter 10 Disaggregation and ConvergenceChapter 11 Mass Communications and the Legal EnvironmentChapter 12 GlobalizationChapter NotesGlossaryIndex

Product Details

ISBN:
9781441108951
Author:
Paxson, Peyton
Publisher:
Continuum
Subject:
Mass media
Subject:
Media Studies
Subject:
Sociology-Media
Edition Description:
Trade paper
Publication Date:
20101031
Binding:
TRADE PAPER
Language:
English
Illustrations:
48
Pages:
264
Dimensions:
8.92 x 1.111 x 0.79 in

Related Subjects

» Arts and Entertainment » Film and Television » Media Studies
» History and Social Science » Journalism » Media Studies
» History and Social Science » Sociology » Media

Mass Communications and Media Studies: an Introduction (10 Edition) New Trade Paper
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$25.95 In Stock
Product details 264 pages Continuum - English 9781441108951 Reviews:
"Synopsis" by ,
Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

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