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More copies of this ISBN:Grid Systemsby Kimberly Elam
Synopses & ReviewsPublisher Comments:Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.<BR>In her best-selling "Geometry of Design," Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. <BR>Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, "Grid Systems" provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis. Book News Annotation:A guide to typographic composition for designers, with plentiful 20th
century examples. Each example is overlaid with a translucent sheet
that exposes its visual organization. The volume explains typography
as a system not just of verbal information but of lines of texture
that create rectangles of tone on a page; in the placement of the
rectangles lies the perception of order and unity in a composition.
Elam heads the graphic and interactive communication department at
the Ringling School of Art and Design, Sarasota, FL; she's also the
author of Geometry of Design.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:The Principles of Organizing Type. The underlying concepts of grid system organization and the interrelationship of typographical elements. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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