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The Innovator's Solution: Creating and Sustaining Successful Growthby Clayton Christensen
Synopses & Reviews
In the worldwide best seller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders: By doing what good companies were supposed to do — focus on pleasing their most profitable customers — leaders were paving the way for their own demise. How? By ignoring disruptive technologies — new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.
Now, Christensen and co-author Michael E. Raynor cut the Gordian knot of the innovator's dilemma with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. Although the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.
Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations and show managers how to tailor their strategies to the changing circumstances of a dynamic world.
"[A]n absorbing new book...a shrewd and coherent view of how the business world actually works." New York Times
"[R]eaders familiar with more technical business management tomes will find this one both stimulating and beneficial." Publishers Weekly
"[A] valuable tool for every aspiring upstart — whether you're inside a billion-dollar company or have a billion-dollar glimmer in your eye." Fast Company
Book News Annotation:
Christensen (business administration, Harvard Business School) teams up with the research director of a major professional services firm to explore why business success is so difficult to sustain. After reviewing the conventional wisdom, they discuss innovation as a predictable process and offer theory-based strategies for, and cases of, sustainable growth. One strategy: develop competencies for future success rather than clinging to those that worked in the past.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
This book opens the black box of innovation to reveal the forces that impact the shaping of innovations from inception to launch within organizations, and shows what managers must do to avoid the preponderance of "me-too" innovations and increase the odds of creating truly disruptive growth.
A seminal work by bestselling author Clayton M. Christensen.
In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovators Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.
Clay Christensen (author of the award-winning Harvard Business Review article, How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.
The Innovators Solution is an important addition to any innovation library.
Published by Harvard Business Review Press.
Clayton M. Christensen and Michael E. Raynor reveals that innovation is not as unpredictable as most managers have come to believe. A follow-up to the worldwide bestseller, The Innovator's Dilemma, this groundbreaking book shows managers how to tailor their strategies to the changing circumstances of a dynamic world.
About the Author
Clayton M. Christensen, D.B.A., is the Robert and Jane Cizik Professor of Business Administration, with a joint appointment in technology and operations management and general management, at the Harvard Business School.
Michael E. Raynor, D.B.A., is a director at Deloitte Research, the thought leadership arm of Deloitte & Touche and Deloitte Consulting.
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