This is Real Life Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | February 15, 2015

    Jennifer Jacquet: IMG Is Shame Necessary?



    Is Shame Necessary? is my first book, so I am far from having earned the right to discuss writing a book in general. But I can say something about... Continue »

    spacer
Qualifying orders ship free.
$10.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Hawthorne Reference- Writing as a Business

This title in other editions

The Complete Guide to Book Marketing

by

The Complete Guide to Book Marketing Cover

 

Synopses & Reviews

Publisher Comments:

Time for Team Work:
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts

When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publisher’s marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelings—time that no publisher or author can afford to waste, says David Cole.

Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in today’s competitive marketplace—and what each can do to maximize the marketing impact.

Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand

The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.

Review:

"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." Tony Lyons, president and publisher, The Lyons Press

Review:

"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." Randall Beek, president, Consortium Book Sales & Distribution

Review:

"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc

Book News Annotation:

New authors often are surprised at how much marketing publishers have come to expect they will do themselves to ensure their book's success; Cole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

About the Author

The former marketing director of Nolo Press, author David Cole has more than 30 years of experience in publishing. He lives in Berkeley, CA.

Product Details

ISBN:
9781581153224
Author:
Cole, David
Publisher:
Allworth Press
Author:
Coleman, David
Subject:
Publishing
Subject:
Composition & Creative Writing - General
Subject:
Books -- Marketing.
Subject:
Books -- United States -- Marketing.
Subject:
Marketing - General
Subject:
REFERENCE / Publishing
Copyright:
Edition Description:
Trade paper
Publication Date:
20040231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
9 x 6 x 6.1 in 15.12 oz

Other books you might like

  1. Complete Guide to Book Publicity Used Trade Paper $6.95
  2. The Business of Books: How... Used Hardcover $0.95
  3. Plug Your Book: Online Book... Used Trade Paper $7.50
  4. The Savvy Author's Guide to Book... Used Trade Paper $6.50
  5. So Many Books!: Reading and... Used Trade Paper $6.95
  6. Web of Deception: Misinformation on... Used Trade Paper $8.95

Related Subjects

Arts and Entertainment » Architecture » General
Business » Marketing
Reference » Publishing
Reference » Writing » General
Reference » Writing » Writing as a Business

The Complete Guide to Book Marketing Used Trade Paper
0 stars - 0 reviews
$10.95 In Stock
Product details 256 pages Allworth Press - English 9781581153224 Reviews:
"Review" by , "The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand."
"Review" by , "Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing."
"Review" by , "David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides."
"Synopsis" by , With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.