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The Pun Also Rises: How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Anticsby John Pollack
Synopses & Reviews
A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes
From the meatpacking plants that inspired Henry Fords first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today.
Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. Thats why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before its too late.
Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of todays most intractable challenges.
A funny, erudite, and provocative exploration of puns, the people who make them, and this derided wordplay's remarkable impact on human history.
In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why puns matter: They revolutionized language and played a pivotal role in making the modern world possible. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of puns.
With an engaging narrative, this book answers fundamental questions: Just what are puns? Why do people make them? How did punning impact the development of human language, and how did that drive creativity and progress? And why, after centuries of decline, does the pun still matter?
At once entertaining and educational, this engaging book builds a compelling case for the powerful and enduring role of puns in human discourse and innovation, and why they'll always be more than just some antics.
About the Author
John Pollack, former presidential speechwriter, won the 1995 O. Henry World Championship Pun-Off. His previous books include Cork Boat and The World on a String: How to Become a Freelance Foreign Correspondent. He lives in New York City.
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