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1 Burnside Politics- General

This title in other editions

NetRoots: Online Progressives and the Transformation of American Politics (Media and Power)


NetRoots: Online Progressives and the Transformation of American Politics (Media and Power) Cover


Synopses & Reviews

Publisher Comments:

There is a big cohort of passionate, smart, politically savvy activists-people who know how to organize, raise money, communicate and effectively utilize technology and new media-who have come into politics within the last decade who feel like their strategies have been effective but their voices are not being heard. If these voices are ignored by the Democratic establishment, we could lose not only all the resources they bring to the Democratic Party, but could well lose the opening we have for a long-term Democratic majority.-Mike Lux, Open Left, September 14, 2007, quoted in Chapter 1The progressive netroots, fueled by bloggers writing on websites like the Daily Kos and working through online organizations like MoveOn, are on the verge of spearheading a revolution that may well define the coming political era. Still, their purpose, goals, and track record remain largely misunderstood. This book provides an understanding of the loosely affiliated groups that collectively call themselves the progressive netroots: who they are, what they hope to accomplish, what they've done so far and how likely it is they will succeed in a plan so audacious it would result, if realized, in the transformation of America from a television-focused, center-right nation to an Internet-focused, center-left nation. Netroots weaves together a range of evidence and arguments to shatter conventional myths about this online movement. It explains why the left is better positioned than the right to take advantage of the decentralized nature of the Internet. As progressive candidates make uneven progress toward winning elections, the progressive netroots are working to drive media narratives and building real and virtual communities of activists that will contribute strongly to electoral success. Netroots documents the achievements of this emerging political force through an engaging analysis told with an eye toward history and in the bloggers' own words.Read Matthew Kerbel's Commentary seen in Political Communication Newsletter: Commentary

Book News Annotation:

Kerbel (political science, Villanova U.) examines the groups of individuals who impart progressive politics online through blogs, and who they are, what they hope to accomplish, what they've done, and how they might succeed in transforming America from a country that is television-focused and center/right in politics to an internet-focused center/left nation. He considers why the internet works so well for progressive netroots, how the movement emerged online, and how it can challenge the dominant political system. He discusses the facilitation of political change through technology throughout American history through printing, telegraph, radio, and TV; the success of progressives at achieving political outcomes and influencing politics and media; comparisons to conservative blogs; community building; and how the internet influenced recent Democratic campaigns, including that of President Barack Obama. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Product Details

Kerbel, Matthew R
Paradigm Publishers
Kerbel, Matthew R.
Political Process - Elections
Political Process - Political Parties
Political Advocacy
Technological innovations
Political participation
United States Politics and government.
Political Ideologies - Conservatism & Liberalism
Social Aspects - General
Politics - General
Media and Power
Publication Date:
8.90x5.90x.50 in. .65 lbs.

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Computers and Internet » Computers Reference » Social Aspects » General
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History and Social Science » World History » General

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Product details 193 pages Paradigm Publishers - English 9781594514951 Reviews:
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