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Interviews | May 16, 2013
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More copies of this ISBNThis title in other editionsSustainable Excellence: The Future of Business in a Fast-Changing Worldby Aron Cramer
Synopses & ReviewsPublisher Comments:HOW THE WORLDS MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES Todays business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies—and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing “smart grids” that radically reduce energy use. And they show how business leaders like Starbucks founder and CEO Howard Schultz put sustainable excellence at the center of his companys business strategy. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century. Synopsis:Todays business landscape is changing in fundamental ways. While natural resources are growing ever more scarce and expensive, technology and changing consumer expectations are making transparency a fact of life. In Sustainable Excellence, Aron Cramer and Zachary Karabell examine Coca-Cola, GE, Nike, Starbucks, and many other companies that are transforming themselves by responding to these paradigm shifts and in the process shaping the future. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century. About the AuthorAron Cramer has been the CEO of Business for Social Responsibility since 2003. In the eight years since he assumed the helm, the organization has doubled in size to cover the United States, Europe, and Asia. Zachary Karabell, the author of ten critically acclaimed books, has been an advisor to Business for Social Responsibility and is a regular contributor on CNBC. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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