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Original Essays | April 29, 2013
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Design Management: Managing Design Strategy, Process and Implementation (Ava Academia)by Kathryn Best
Synopses & ReviewsPublisher Comments:This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace.
Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price. This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price. Synopsis:These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level. Synopsis:Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.
About the AuthorKathryn Best, a designer, has worked as an architect, interior designer, and design consultant for architecture firms and brand/design consultancies. She currently consults in design process, strategy, and management, both commercially and in academia. She lives in Surrey, UK. Table of ContentsIntroduction
Chapter One: Concept Types of designer The creative process From couture to high street Interview: Kim Mannino (Trend Forecasting Director) Case study & exercises: WGSN Internet Based Prediction Company Chapter Two: Product Development The role of design in business Presenting ideas for business The design brief and technical innovation Interview: George Sharp–St John (Executive Vice President of Design) Case study & exercises Marks & Spencer Chapter Three: Retailing The role of the retailer Retail strategy The role of the buyer The role of the merchandiser Interview: George De Silva (Fashion Retailer CEO) Case study & exercise –Topshop Chapter Four: The Supply Chain Manufacturing and global sourcing Risk management and key performance/success indicators Ethics and corporate social responsibility (CSR) in the supply chain The role of NGOs in the management of the supply chain [Logistics and outsourcing in the supply chain Interview: Rob Hendry (Sales Director, Courtaulds) Case study & exercise Manufacturing Cashmere for WalMart Chapter Five: Branding Retail formats International retailing Movers and shakers Multi-channel retailing Brand development methods and brand protection Customer profiling Interview Nicky Lovell (Head of Client Management, McArthurglen) Case study & exercises Gucci Conclusion Glossary Further reading Bibliography Index [Acknowledgements & credits What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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Arts and Entertainment » Art » Art Business Guides
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