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The Bottom Line or Public Health: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them


The Bottom Line or Public Health: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them Cover


Synopses & Reviews

Publisher Comments:

When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.

The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.

About the Author

Professor, Department of Health Sciences, Northern Arizona University

Table of Contents

Part 1: Introduction

Chapter 1: The Corporation: An overview of what it is, its tactics and what public health can do

William H. Wiist

Chapter 2: Corporations, Public Health and the Historical Landscape that Defines Our Challenge

Shelley K. White

Part 2: Corporate Tactics

Chapter 3: Limited Liability and the Public's Health

Lainie Rutkow and Stephen P. Taret

Chapter 4: Public Relations and Advertising

Diane Farsetta

Chapter 5: Lobbying, the Revolving Door, and Campaign Contributions.

The Center for Responsive Politics

Chapter 6: The Tobacco Industry

Ruth E. Malone

Chapter 7: The Pharmaceutical Industry

David Egilman and Emily Ardolino

Chapter 8: The Motor Vehicle Industry

Leon S. Robertson

Chapter 9: The Alcohol Industry: Alcohol industry interests, global trade agreements and their impact on public health

Donald Zeigler

Chapter 10: Food and Agriculture Industry

Judith A. Pojda

Part 3: Tactics to Counter the Corporation

Chapter 11: Using Charters to Redesign Corporations in the Public Interest

Charlie Cray

Chapter 12: A New Democracy in Action

Mari Margil

Chapter 13: Legal Strategies: You Are What They Say You Are Eating

Stephen Gardner and Kate Campbell

Chapter 14: Anti-corporate Social Movements: A Global Phenomenon

Thomas E. Mertes

Chapter 15: Labour Movement Strategies to Address Corporate Globalisation

Jane Lethbridge

Chapter 16: Campaigns to Change Health Damaging Corporate Practices

Nicholas Freudenberg

Chapter 17: Public Health Infrastructure

Rene Jahiel

Chapter 18: Indigenous Peoples' Movements

Raymundo D. Rovillos

Chapter 19: The New Politics of Consumption: Promoting Sustainability in the American Market Place

M.J. Cohen, A. Comrov, and B. Hoffner

Chapter 20: Spiritual Activism and Liberation Spirituality: Pathways To Collective Liberation

Claudia Horwitz and Jesse Maceo Vega-Frey


Product Details

Wiist, William H.
Oxford University Press, USA
null, William H.
Public Health
Medicine | Public Health
Health and Medicine-Medical Specialties
Publication Date:
Grade Level:
Professional and scholarly
4 line illustrations
6.4 x 9.3 x 1.4 in 2.088 lb

Related Subjects

Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Law » General

The Bottom Line or Public Health: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them New Hardcover
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Product details 592 pages Oxford University Press, USA - English 9780195375633 Reviews:
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