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Converging Media: A New Introduction to Mass Communication

by

Converging Media: A New Introduction to Mass Communication Cover

 

Synopses & Reviews

Publisher Comments:

From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

Learn about topics and examples that are relevant to your everyday life:

* A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality"

* A new chapter 14 on "Global Media in the Digital Age"

* Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media"

* New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media Studies

Become a well-rounded expert in mass communication:

* Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely

* Increased coverage of the effects of ethics and bias on the media

* Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screen

Thought-provoking questions and engaging visuals:

* Stunning new infographic-style art presents key concepts visually

* Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media

* Media Quizzes now contain more open-ended questions to stimulate critical thinking

Synopsis:

Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world. This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.

About the Author

Pavlik, John and McIntosh, Shawn

John Pavlik is professor and chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey. He is also director of the Journalism Research Institute at Rutgers and faculty associate at the Columbia Institute for Tele-Information. Having published widely on the impact of new technology on journalism, media, and society, Pavlik has also authored more than a dozen computer software packages for education in journalism and mass communication. He is co-developer of the situated documentary, a new type of digital storytelling using mobile augmented reality. He is a former senior fellow at the San Diego Supercomputer Center and was the inaugural Fulbright Distinguished Chair in Media Studies in 2008 at the Academy of Fine Arts, Vienna, Austria. He received his PhD and MA in mass communication from the University of Minnesota and is a 1978 graduate of the School of Journalism and Mass Communication at the University of Wisconsin at Madison.

Shawn McIntosh is a lecturer in strategic communication at Columbia University's School of Continuing Education, where he teaches graduate courses in critical thinking, ethics, and digital media. He was an adjunct faculty member at Iona College, where he taught online journalism, website publishing, feature writing, and information visualization; he has taught a course on media ethics at Rutgers University. McIntosh was an editor and freelance writer for ten years for various newspapers and magazines in the UK, United States, and Japan. He was also co-site manager and senior producer at Fathom, an online educational website consortium of leading academic institutions, museums, and research organizations in the United States and England. His research interests include social media; media, power, and democracy; and citizen journalism. He received a BS in microbiology from the University of Idaho and an MS in journalism from the Graduate School of Journalism at Columbia University.

Table of Contents

Pavlik/McIntosh

Converging Media, 4th Edition

Detailed Contents

Part 1

The Changing Media Landscape

1

Mass Communication and its Digital Transformation

Telephony: Case Study in Convergence

Three Types of Convergence

Technological Convergence

Economic Convergence

Cultural Convergence

Implications of Convergence

Media Organization Changes

Media Type Changes

Media Content Changes

Media Use Changes

Media Distribution Changes

Media Audience Changes

Media Profession Changes

Attitude and Value Changes

Mass Communication in the Digital Age

Interpersonal Communication

Mass Communication

Mass Communication and Convergence

Functions of Mass Communication

Surveillance

Correlation

Cultural Transmission

Entertainment

Theories of Communication

Transmission Models

Critical Theory and Cultural Studies

Television: The Future of Convergence

Looking Back and Moving Forward

Discussion Questions

Further Reading

Features

Media Quiz: The Nature of "Intermass" Communication

Media Pioneers: Steve Jobs

International Perspectives: CRYING IN A BMW

Convergence Culture: User-Generated Content: Creativity or Piracy?

Ethics in Media: InteractivelyMapping Gun Owners

2

Media Literacy in the Digital Age

Education and Media

What Is Media Literacy?

What Makes Mediated Communication Different?

Semiotics

Framing

Early Concerns of Media Effects

Media Grammar

Print Media

Radio and Recorded Music

Film and Television

Digital Media Grammar

Implications of Commercial Media

Commercial Media Debate

Concentration of Media Ownership

Media Bias

Developing Critical Media Literacy Skills

Looking Back and Moving Forward

Discussion Questions

Further Reading

Features

Media Quiz: Testing Your Media Literacy

Ethics in Media: When SNL Parody Gets Taken Seriously

International Perspectives: Mobile Telephony in the Developing World

Convergence Culture: The Dos and Don'ts of Evaluating Online Information

Part 2

Mass Communication Formats

3

Print Media: Books, Newspapers, and Magazines

Functions of Print Media

Transmission of Culture

Diffusion of Ideas and Knowledge

Entertainment

Distinctive Functions of Books

History of Books to Today

Monastic Scribes

Johannes Gutenberg

Beginnings of Mass Communication and Mass Literacy

Cheaper and Smaller Books

Dime Novels

Mass-Market Paperbacks

Print-on-Demand

Digital Books

Current Book Industry Issues

Sales and Readership of Books

Outlook for Books

Distinctive Functions of Newspapers

Local Newspapers

National Newspapers

History of Newspapers to Today

The Commercial Press and Partisan Press

Colonial Readership and Finances

The Golden Age of Newspapers

Current Newspaper Industry Issues

Newspaper Chains

Benefits of Chains

Problems with Chains

Leading Newspaper Chains

Declining Number of Daily Newspapers

Sales and Readership of Newspapers

Circulation and Readership

Advertising

Outlook for Newspapers

Distinctive Functions of Magazines

History of Magazines to Today

Current Magazine Industry Issues

Sales and Readership of Magazines

Outlook for Magazines

Looking Back and Moving Forward

Discussion Questions

Further Reading

Features

Media Quiz: Print Media

International Perspectives: Global Ebook Marketplace

Media Pioneers: Emilie Jacobi

Timeline: History (and Pre-History) of Newspapers

Convergence Culture: Freesheets: Riding the Rails of Newspapers' Future?

4

AUDIO

Product Details

ISBN:
9780199342303
Author:
Pavlik, John V.
Publisher:
Oxford University Press, USA
Author:
Pavlik, John
Author:
McIntosh, Shawn
Subject:
Communication
Subject:
Sociology-Media
Copyright:
Publication Date:
20140131
Binding:
TRADE PAPER
Language:
English
Pages:
480
Dimensions:
38.4 x 10.9 x 1 in 2.25 lb
Media Run Time:
DOES THE Punishment Fit the Crime?<br><br>12<b...

Related Subjects

Business » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Journalism » Reference
History and Social Science » Sociology » Media

Converging Media: A New Introduction to Mass Communication New Trade Paper
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Product details 480 pages Oxford University Press, USA - English 9780199342303 Reviews:
"Synopsis" by , Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world. This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
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