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Producing Bollywood: Inside the Contemporary Hindi Film Industry

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Synopses & Reviews

Publisher Comments:

Producing Bollywood tells how the Bombay-based Hindi film industry became Bollywood, the global film phenomenon and potent symbol of India as a rising economic powerhouse. Drawing on ethnographic research conducted in Bombay between 1996 and 2006, Tejaswini Ganti analyzes the social worlds and professional practices of leading Hindi filmmakers. She contends that the Hindi film industry has gentrified in response to India’s neoliberal restructuring, the filmmakers’ aspirations for social respectability and professional distinction, and their efforts to manage the uncertainty of large-scale filmmaking. Until the 1990s, Hindi film was associated with India’s working classes. Since then, as members of the Hindi film industry have identified with and sought acceptance from elite segments of Indian society, exclusionary discourses of respectability, professionalism, and corporatization have proliferated. Distributors have come to value metropolitan and overseas markets at the expense of equally populous provincial markets. By describing dramatic transformations in the Hindi film industry’s production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

Synopsis:

An ethnography of Hindi filmmakers and the Bombay film industry, in relation to issues of modernity, global markets, and the state.

Synopsis:

Producing Bollywood is an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of well-known Hindi filmmakers.

Synopsis:

Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

Synopsis:

Producing Bollywood is an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of Hindi filmmakers. She contends that the industry is profoundly shaped by their immense distain for the industry and their audiences, and the unpredictability of filmmaking. Ganti argues that, in conjunction with the neoliberal restructuring of the Indian state and economy, the filmmakers’ aspirations for social respectability and professional distinction, as well as their efforts to manage uncertainty, have led to the gentrification of the Hindi filmmaking. While industry insiders discuss this process in terms of quality, improvement, and innovation, it has often meant the loss of industry jobs for the poor and working classes. Ganti describes the changes in the industry’s production culture, daily practices, and filmmaking ideologies, and she situates these changes in relation to national discourses about legitimacy and taste. By tracing the transformations of the Hindi film industry through a decade of tremendous social and economic change in India, Ganti provides new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

About the Author

Tejaswini Ganti is Associate Professor of Anthropology at New York University. She is the author of Bollywood: A Guidebook to Popular Hindi Cinema.

Product Details

ISBN:
9780822352136
Author:
Ganti, Tejaswini
Publisher:
Duke University Press
Subject:
Film - History & Criticism
Subject:
anthropology;cultural anthropology
Subject:
Film and Television-History and Criticism
Copyright:
Edition Description:
Trade Paper
Publication Date:
20120331
Binding:
TRADE PAPER
Language:
English
Illustrations:
28 photographs, 6 tables, 2 maps
Pages:
440

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Related Subjects

Arts and Entertainment » Drama » Reference
Arts and Entertainment » Film and Television » History and Criticism
Arts and Entertainment » Film and Television » Reference
Arts and Entertainment » Film and Television » World Cinema
History and Social Science » Anthropology » Cultural Anthropology
History and Social Science » Asia » India » Ancient and General
History and Social Science » World History » India

Producing Bollywood: Inside the Contemporary Hindi Film Industry New Trade Paper
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$29.95 In Stock
Product details 440 pages Duke University Press - English 9780822352136 Reviews:
"Synopsis" by ,
An ethnography of Hindi filmmakers and the Bombay film industry, in relation to issues of modernity, global markets, and the state.
"Synopsis" by ,
Producing Bollywood is an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of well-known Hindi filmmakers.
"Synopsis" by ,
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
"Synopsis" by ,
Producing Bollywood is an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of Hindi filmmakers. She contends that the industry is profoundly shaped by their immense distain for the industry and their audiences, and the unpredictability of filmmaking. Ganti argues that, in conjunction with the neoliberal restructuring of the Indian state and economy, the filmmakers’ aspirations for social respectability and professional distinction, as well as their efforts to manage uncertainty, have led to the gentrification of the Hindi filmmaking. While industry insiders discuss this process in terms of quality, improvement, and innovation, it has often meant the loss of industry jobs for the poor and working classes. Ganti describes the changes in the industry’s production culture, daily practices, and filmmaking ideologies, and she situates these changes in relation to national discourses about legitimacy and taste. By tracing the transformations of the Hindi film industry through a decade of tremendous social and economic change in India, Ganti provides new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
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