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Words That Work: It's Not What You Say, It's What People Hear

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Words That Work: It's Not What You Say, It's What People Hear Cover

ISBN13: 9781401309299
ISBN10: 1401309291
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Synopses & Reviews

Publisher Comments:

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Synopsis:

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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Average customer rating based on 1 comment:

David Zinman, January 30, 2012 (view all comments by David Zinman)
The spin master of the political world gives advice for the everyday world. Most of the advice comes under the umbrella of common sense but the book is well worth reading for the insight into how to deliver an effective message
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Product Details

ISBN:
9781401309299
Author:
Luntz, Frank I.
Publisher:
Hyperion Books
Author:
Luntz, Frank
Subject:
Skills
Subject:
Business Communication - General
Subject:
Popular culture -- United States.
Subject:
Communication in politics
Subject:
Business-Office Skills
Copyright:
Edition Description:
TradePB
Publication Date:
20080831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
368
Dimensions:
8 x 5.1875 in 10.8 oz
Age Level:
from 18

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Related Subjects


Business » Communication
Business » General
Business » Meetings and Public Speaking
Business » Office Skills
Health and Self-Help » Self-Help » Communication
History and Social Science » World History » General
Reference » Rhetoric

Words That Work: It's Not What You Say, It's What People Hear New Trade Paper
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Product details 368 pages Hyperion - English 9781401309299 Reviews:
"Synopsis" by , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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