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Never Say Die: The Myth and Marketing of the New Old Ageby Susan Jacoby
Synopses & Reviews
In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity—pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity.
Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."
From the author of the bestselling The Age of American Unreason comes this impassioned, closely reasoned critique of the myth that a radically new old age—unmarred by physical and mental infirmity, financial problems, or loneliness—awaits the baby-boom generation.
About the Author
Susan Jacoby is the author of seven previous books, most recently "Freethinkers: A History of American Secularism, "which was named a Notable Book of 2004 by "The Washington Post Book World "and "The Times Literary Supplement." She lives in New York City.
Laural Merlington has performed and directed for 30 years in regional theaters throughout the country. She has recorded over 100 audiobooks, including many by Fern Michaels, and is the recipient of several AudioFile Magazine Earphone Awards. In addition to her extensive theater and voiceover work, Laural teaches college in her home state of Michigan.
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