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3 Remote Warehouse Reference- Bibliography and Library Science

Transforming Our Image, Building Our Brand: The Education Advantage

by

Transforming Our Image, Building Our Brand: The Education Advantage Cover

 

Synopses & Reviews

Publisher Comments:

While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled.

Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

Synopsis:

This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.

Synopsis:

• Demonstrates how to heighten any library's visibility and stature

• Redefines libraries in a new, innovative way that conveys their true worth

• Aligns the library with what the community values most: education

• Teaches how to incorporate value-enhancing words into everyday lexicon

• Presents marketing strategies that can immediately be integrated into your work

• Provides guidance on introducing the "Three Pillars" philosophy and strategic vocabulary concepts to your staff, board, elected officials, and community

Product Details

ISBN:
9781598847703
Author:
Gross, Valerie J.
Publisher:
Libraries Unlimited
Author:
Gross, Valerie
Author:
Valerie J. Gross
Subject:
Library & Information Science
Subject:
Reference-Bibliography and Library Science
Copyright:
Publication Date:
20121131
Binding:
TRADE PAPER
Language:
English
Pages:
169

Related Subjects


Reference » Bibliography and Library Science
Reference » Bibliography and Library Science » Administration and Management

Transforming Our Image, Building Our Brand: The Education Advantage New Trade Paper
0 stars - 0 reviews
$58.95 In Stock
Product details 169 pages Libraries Unlimited - English 9781598847703 Reviews:
"Synopsis" by , This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
"Synopsis" by , • Demonstrates how to heighten any library's visibility and stature

• Redefines libraries in a new, innovative way that conveys their true worth

• Aligns the library with what the community values most: education

• Teaches how to incorporate value-enhancing words into everyday lexicon

• Presents marketing strategies that can immediately be integrated into your work

• Provides guidance on introducing the "Three Pillars" philosophy and strategic vocabulary concepts to your staff, board, elected officials, and community

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