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Inside Apple: How America's Most Admired--And Secretive--Company Really Works

Inside Apple: How America's Most Admired--And Secretive--Company Really Works Cover

 

Synopses & Reviews

Publisher Comments:

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull and Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the audiobook offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

About the Author

Lashinsky is the Senior Editor At Large for Fortune. As the magazine's lead correspondent in Silicon Valley, he has interviewed all of Apple's top executives and many of its board members. He is also a Fox News contributor. Prior to joining Fortune Magazine, Lashinsky was the Silicon Valley columnist for TheStreet.com. He is married to Ruth Kirschner, a senior executive at Doubleclick

Product Details

ISBN:
9781611130959
Subtitle:
How America's Most Admired--and Secretive--Company Really Works
Publisher:
Business Plus
Author:
Lashinsky, Adam
Author:
Author
Subject:
Business Writing
Subject:
Business-History and Biography
Subject:
Leadership
Publication Date:
20120125
Binding:
CD-audio
Language:
English
Dimensions:
5.75 x 5.25 x 1 in 0.37 lb

Related Subjects

Business » General
Business » History and Biographies
Business » Management
Business » Writing
Computers and Internet » Programming » Apple Programming

Inside Apple: How America's Most Admired--And Secretive--Company Really Works
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Product details pages Hachette Audio - English 9781611130959 Reviews:
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