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Interviews | June 19, 2009

Dave: IMG Jim Lynch Makes Landscape Art... Out of Text

3 comments By Dave

jimlynchIf Carl Hiaasen set one of his novels on a residential stretch of boundary line between British Columbia and Washington, or if Richard Russo's characters had relatives in the Pacific Northwest, the result might be something like Jim Lynch's Border Songs. Continue »
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    Border Songs

    Jim Lynch
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Storytelling: Branding in Practice

by Klaus Fog

Storytelling: Branding in Practice Cover

ISBN13: 9783540235019
ISBN10: 3540235019
Condition: Standard
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Synopses & Reviews

Publisher Comments:

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Synopsis:

Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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Table of Contents

Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls.

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Product Details

ISBN:
9783540235019
Subtitle:
Branding in Practice
Author:
Fog, Klaus
Author:
Yakaboylu, Baris
Author:
Budtz, Christian
Publisher:
Springer
Subject:
Marketing
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Marketing - Product Management
Subject:
Storytelling
Subject:
Branding
Subject:
Management - General
Subject:
Corporate Communication
Copyright:
2005
Edition Number:
1
Publication Date:
February 2005
Binding:
Hardcover
Language:
English
Pages:
238
Dimensions:
9.10x6.80x.80 in. 1.65 lbs.
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