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Guests | February 8, 2012

Nathan Englander: IMG Big Think

0 comments By Nathan Englander

Tonight is the first event for the new book, and I've spent most of the afternoon at home with curlers in my hair and cucumber circles on the eyes... Continue »
  1. $17.47 Sale Hardcover add to wish list

    What We Talk About When We Talk about Anne Frank: Stories

    Nathan Englander 9780307958709
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Storytelling: Branding in Practice

Storytelling: Branding in Practice Cover

 

Synopses & Reviews

Publisher Comments:

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Synopsis:

Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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Table of Contents

Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls.

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Product Details

ISBN:
9783540235019
Publisher:
Springer Berlin Heidelberg
Subject:
Marketing
Author:
Fog, Klaus
Author:
Budtz, Christian
Author:
Yakaboylu, Baris
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Marketing - Product Management
Subject:
Storytelling
Subject:
Branding
Subject:
Management - General
Subject:
Corporate Communication
Copyright:
2005
Edition Number:
1
Publication Date:
February 2005
Binding:
Hardcover
Language:
English
Pages:
238
Dimensions:
9.10x6.80x.80 in. 1.65 lbs.
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Storytelling: Branding in Practice
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Product details 238 pages Springer - English 9783540235019 Reviews:
"Synopsis" by , Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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