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    Original Essays | August 24, 2015

    Ellen Urbani: IMG Like Every Other Survivor

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      Ellen Urbani 9780988265776


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Good Business!: La Deliciosa Historia de La Compania General del Desayuno (Plataforma Empresa)


Good Business!: La Deliciosa Historia de La Compania General del Desayuno (Plataforma Empresa) Cover


Synopses & Reviews

Publisher Comments:

Grasping the importance of social values in todays business world is easier than ever with this fictional account of a young scholar who joins a newspaper staff and learns what it means to run a successful company. Newly hired Luis becomes curious about a local corporation, the General Breakfast Company, and begins to look into its operations. Little by little, he comes to realize that optimism, passion, generosity, and, above all, responsibility are what make a great business thrive—not only in financial gain, but also in the betterment of society. In addition to being entertaining, this narrative also provides useful information about how to become a prosperous and responsible business leader.


Captar la importancia de los valores sociales en el mundo de negocios de hoy en día es más fácil que nunca con este relato ficticio sobre un joven becario recién llegado a la redacción de un periódico y aprende qué significa dirigir una empresa exitosa. Luis, recientemente contratado, tiene curiosidad sobre una corporación local, la Compañía General del Desayuno, y empieza a investigar sus operaciones. Poco a poco, se da cuenta de que el optimismo, la pasión, la generosidad y, sobre todo, la responsabilidad hacen que grandes empresas prosperen—no solamente en términos de la ganancia financiera, sino en el mejoramiento de la sociedad. Además de entretener, esta narrativa también proporciona información útil acerca de cómo ser un líder empresarial próspero y responsable.

About the Author

Oriol Renart is a social entrepreneur and an academic contributor to ESADE business school in Barcelona. He is the founder of AlterCompany, an innovative business that pursues social profit, and he has collaborated on projects for organizations including Ben & Jerry's, Nestlé, Nike, Pepsico, and Unilever.

Product Details

Renart, Oriol
Plataforma Editorial
Development & Growth
Edition Description:
Trade Paper
Plataforma empresa
Publication Date:
8.75 x 5.75 in

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Good Business!: La Deliciosa Historia de La Compania General del Desayuno (Plataforma Empresa) New Trade Paper
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Product details 168 pages Plataforma Editorial, S.L. - Spanish 9788415115113 Reviews:
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