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Merchandising of Fashion Products

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Merchandising of Fashion Products Cover

 

Synopses & Reviews

Publisher Comments:

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

Table of Contents

Table of Contents

 

SECTION 1: AN INTEGRATED AND CUSTOMER-CENTERD APPROACH TO MERCHANDISING IN THE FTAR COMPLEX

1.      Merchandising–Past, Present and Future

2.      Strategic Planning

 

SECTION 2: THE TOTAL PRODUCT: PRODUCT DEMAND, PRICING STRATEGIES AND CHANNELS OF DISTRIBUTION

3.      Product

4.      Price

5.      Positioning

6.      Placement

 

SECTION 3: TRACKING TRENDS TO FORECAST FASHION CHANGE

7.      Market Research

8.      Scanning the Environments

9.      People

10.  Fashion Forecasting

 

SECTION 4: LINE DEVELOPMENT PROCESS CYCLE

11.  Line Concept Development

12.  Line Product Development

13.  Line Product Management

 

SECTION 5: BUYING-SELLING GUIDE

14.  Retail Buyers Prepare for Market

15.  Retail Buyers Shop the Market

16.  Retail Buyers Translate the Market Findings

Product Details

ISBN:
9780131731257
Author:
Kincade, Doris H.
Publisher:
Academic Internet Publishers
Author:
Cram101 Textbook Reviews
Author:
Gibson, Fay Y.
Subject:
Fashion merchandising
Subject:
Design - General
Subject:
Technical & Manufacturing Industries & Trades
Subject:
General
Subject:
Education-General
Subject:
General-General
Copyright:
Edition Description:
Trade paper
Series:
Fashion Series
Publication Date:
February 2009
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
655
Dimensions:
9.10x6.90x1.40 in. 2.30 lbs.

Related Subjects

Health and Self-Help » Health and Medicine » Medical Specialties
Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes

Merchandising of Fashion Products New Trade Paper
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$123.60 In Stock
Product details 655 pages Prentice Hall - English 9780131731257 Reviews:
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