Mega Dose
 
 

Recently Viewed clear list


Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »

spacer
Qualifying orders ship free.
$158.00
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
11 Remote Warehouse Health and Medicine- Professional Medical Reference

This title in other editions

Marketing for Hospitality and Tourism

by

Marketing for Hospitality and Tourism Cover

 

Synopses & Reviews

Publisher Comments:

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Table of Contents

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

1.      Introduction: Marketing for Hospitality and Tourism

2.      Service Characteristics of hospitality and Tourism Marketing

3.      The Role of Marketing in Strategic Planning

 

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

4.      The Marketing Environment

5.      Marketing Information Systems and Marketing Research

6.      Consumer markets and Consumer Buying Behavior

7.      Organizational Buyer Behavior of Group Market

8.      Market Segmentation, Targeting, and Positioning

 

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX

9.    Designing and Managing Products

10.  Internal marketing

11.  Pricing Products: Pricing Considerations, Approaches, and Strategy

12.  Distribution Channels

13.  Promoting Products: Communication and Promotion Policy and Advertising

14.  Promoting Products: Public Relations and Sales Promotion

15.  Professional Sales

16.  Direct and Online Marketing: Building Customer Relationships

 

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

17.  Destination Marketing

18.  Next Year's Marketing Plan

Product Details

ISBN:
9780132784023
Author:
Kotler, Philip
Publisher:
Prentice Hall
Author:
Bowen, John T.
Author:
James Makens Ph.D.
Author:
Kotler, Philip R
Author:
Makens, James Ph.D.
Subject:
Hospitality, Travel & Tourism
Subject:
Business Writing
Copyright:
Publication Date:
20130301
Binding:
HARDCOVER
Language:
English
Pages:
704
Dimensions:
11 x 8.8 x 1.2 in 1542 gr

Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Writing

Marketing for Hospitality and Tourism New Hardcover
0 stars - 0 reviews
$158.00 In Stock
Product details 704 pages Prentice Hall - English 9780132784023 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.