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Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (10 Edition)


Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (10 Edition) Cover


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Publisher Comments:

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful case studies and compelling business scenarios
  • Secrets for avoiding costly mistakes that can cripple a social networking initiative

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.


Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.


Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.

Book News Annotation:

Azua explains how to use social networking to build communities of employees, partners, and customers and use them to drive innovation in companies. She describes specific techniques for promoting mass collaboration and monetizing social networking to generate new business opportunities. She covers the use of social tools such as blogs, wikis, tag clouds, social media, social search, virtual worlds, and smart phones to foster creativity and innovation, as well as open software development and ideation and innovation processes. Azua, who formerly worked in technology and innovation, currently works in the deployment and operations of cloud computing collaboration communities at a computer and information technology corporation. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

About the Author

Maria Azua is the Vice President of Cloud Computing for the IBM Enterprise Initiatives. Maria is responsible for the technical implementation, deployment and operations of the Common Cloud Platform offering as well as external development cloud. In addition, she is responsible for the creation of a vibrant and engaged community of ISVs, Business Partners, and technical community to foster cloud computing IT applications. Prior to this assignment Maria was the VP of Technology and Innovation for the IBM CIO office and focused on the development of innovative IT solutions and integration of new technologies.  Her responsibilities included IT infrastructure/technology enhancements, and improving the productivity and work life of IBMers through innovation.  She established the IBM TAP innovation program with more than 125,000 employees now participating. She has created and deployed a wide variety of state-of-the-art social networking tools and programs for the enterprise.

Maria has earned world wide recognition for her contribution to technology innovation and her business leadership. She was inducted into the Women In Technology International (WITI) Hall of Fame, and named one of the "100 Most Influential Hispanics" by People Magazine in 2006. She has 48 patents and 41 pending patents that span a wide spectrum of technologies including telecommunications, web servers, Transcoder technology, Java implementation and enhancements and data manipulation.

Table of Contents


1. The Connected World

2. Mass Collaboration in the Enterprise

3. The Five Golden Rules of Social Networking to Hypercharge your Business

4. Collaboration and Open Software

5. Challenges of Mass Collaboration in the Enterprise

6. Social Ideation

7. Monetizing Social Networking to Empower Innovation Programs

8. Business Scenarios

9. Having Fun with Numbers

10. Build Your Social Community

Product Details

Azua, Maria
IBM Press
Himmel, Maria Azua
Social networks
Popular Culture - General
Business Life - General
General Business & Economics
Business Writing
Business - General
Marketing - General
Edition Description:
Trade paper
IBM Press
Publication Date:
August 2009
Grade Level:
9 x 6.06 x 0.58 in 376 gr

Related Subjects

Business » General
Business » High Tech Management
Business » Management
History and Social Science » Sociology » General

Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (10 Edition) Used Trade Paper
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Product details 272 pages IBM Press - English 9780137018901 Reviews:
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