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E-Shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives

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E-Shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives Cover

 

Synopses & Reviews

Publisher Comments:

What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.

About the Author

MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands.Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliver that. Michael is also a non-executive director at WINplc the mobile technology solutions provider.

Table of Contents

PART I: WHAT HAS CHANGED?

Anytime, Anywhere, Anyhow, Any Device

The Social Media Revolution

PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE

What Does This Change Mean?

Every Old Business Model is Under Threat

PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES

The Multi-Channel World

How do Brands Cope in the New Digital Age?

Advertising: The Move from Push to Pull

PART IV: IMPACT ON PEOPLE AND SOCIETY

The Dark Side of Technology

PART V: IMPACT ON INDUSTRY

Advantages and Disadvantages

PART VI: THE FUTURE

Building the Future Organization

Product Details

ISBN:
9780230301306
Author:
De Kare-silver, Michael
Publisher:
Palgrave MacMillan
Author:
de Kare-Silver, Michael
Author:
Michael de Kare-Silver
Author:
de, Michael
Subject:
E-Commerce - General
Subject:
Marketing - General
Subject:
E-Commerce - Internet Marketing
Subject:
Enterprise Applications/Business Intelligence Tools
Subject:
Business - General
Copyright:
Series Volume:
How the Digital Tech
Publication Date:
20111031
Binding:
HARDCOVER
Language:
English
Illustrations:
36 b/w photos, 29 figures
Pages:
168
Dimensions:
9.25 x 6.125 in

Related Subjects

Business » General
Business » Marketing
Business » Writing
Computers and Internet » Computers Reference » Enterprise Applications » Business Intelligence Tools
History and Social Science » Politics » General

E-Shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives New Hardcover
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Product details 168 pages Palgrave MacMillan - English 9780230301306 Reviews:
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