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We First: How Brands and Consumers Use Social Media to Build a Better World

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We First: How Brands and Consumers Use Social Media to Build a Better World Cover

 

Synopses & Reviews

Publisher Comments:

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

About the Author

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Ages Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring

Table of Contents

PROLOGUE

Transforming the Engine of Capitalism

Redefining Self-Interest from Me First to We First

The Future of Profit is Purpose

Creating Sustainable Capitalism in Five Ways

Instilling We First Values into Capitalism

Why the World Needs a Responsible Private Sector

How Brands Build Their Business and a Better World

How Consumers Build Responsible Brands and a Better World

How Contributory Consumption Creates Sustainable Social Change

The Global Brand Initiative: The Future of the Private Sector

Epilogue

Endnotes

Product Details

ISBN:
9780230341630
Author:
Mainwaring, Simon
Publisher:
Palgrave MacMillan
Subject:
Marketing - General
Subject:
Development - Sustainable Development
Subject:
Customer relations
Subject:
Leadership
Subject:
Business - General
Subject:
Sustainable Development
Edition Description:
Trade paper
Publication Date:
20121031
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
9.25 x 6.125 in

Related Subjects

Business » Communication
Business » General
Business » Manufacturing and Product Development
Business » Marketing
Business » Writing
Business » eCommerce
Computers and Internet » Internet » Web » Social Networking

We First: How Brands and Consumers Use Social Media to Build a Better World Used Trade Paper
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Product details 256 pages Palgrave MacMillan - English 9780230341630 Reviews:
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