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Media Literacy: Keys to Interpreting Media Messages Third Edition
Synopses & Reviews
One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new text addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. This is one of the key works available today on the topic of media literacy
Book News Annotation:
Silverblatt (media literacy, Webster U.), who wrote this for his students but should make it into a mini-series, gives ordinary folk the inside scoop on how media sophisticates manipulate audio and visual data to drive their message into the brains of viewers and readers. He describes the basics of interpreting media messages, including understanding the processes behind selections of media communicator, function, comparative media and audience, then gets behind the information needed to understand historical and cultural contexts, structures and frameworks. He explains production elements such as editing, color, lighting, shape, scale, relative position, movement, point of view, angle, word choice, connotative images, performance and sound elements, then gives ways to interpret media messages from journalism, advertising, political communication and digital media communication. This should be under every remote control in the US, or perhaps smashed over the top of them. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Analyzes the many ways in which the media determines what we see, hear, and understand on a day-to-day basis, and devotes special attention to the growing importance of digital media in our lives.
About the Author
ART SILVERBLATT is Professor of Communications and Journalism at Webster University in St. Louis. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (Praeger Publications, 1995, 2001), The Dictionary of Media Literacy (Greenwood Press, 1997), Approaches to the Study of Media Literacy (1999), and International Communications: A Media Literacy Approach (2004). Another book, Approaches to Genre Study is scheduled to be published in Fall 2006.
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