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Enterprise 2.0 [2 Volumes]: How Technology, Ecommerce, and Web 2.0 Are Transforming Business Virtuallyby Tracy L. Tuten
Synopses & Reviews
Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward.
Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually considers two levels of impact for organizations embracing Enterprise 2.0—macro and micro. Volume one considers the strategic components of the Enterprise, with emphasis on the specific tools available; applications in the organization such as content management, public relations, and cloud computing; and guidelines for protecting the organization, including legal best practices. Volume two considers the behavioral components of the Enterprise, including human resource implications and consumer behavior related to social media. The managerial implications of Enterprise 2.0 are also explored, with a focus on the use of virtual teams, recruiting with social media, and organizational behavior in a virtual environment, among other topics.
Book News Annotation:
In this two-volume set for business leaders, contributors in communication, management, information technology, psychology, accounting, and marketing investigate changes in business practice and consumer behavior brought about by the Internet. Volume I focuses on specific tools available to business in areas such as content management, public relations, and cloud computing, and offers guidelines for protecting the organization. Some specific chapter topics are mass-serving of micromarkets, complaint handling and social media, and web panels for market research. Volume II considers the behavioral components of the enterprise, encompassing human resource and managerial implications and consumer behavior related to social media. Virtual teams, recruiting with social media, and the impact of interactive technologies on adolescent consumer behavior are some of the areas addressed. Tuten teaches marketing at East Carolina University. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created by technologies related to Web 2.0.
• Offers readers who want to learn more about these topics, but do not have the time or resources to study multiple books, the opportunity to read about today's essential Internet-related business practices in a one-stop compendium of authoritative chapters
• Includes information about the full range of technologies applicable in the Enterprise, including social software, wikis, blogs, microblogs, social bookmarking, tagging, and more, ensuring that readers understand what Enterprise 2.0 means for an organization, the tools involved, and the challenges posed
• Features an extensive chapter on the legal challenges facing organizations adopting Enterprise 2.0 tools
• Will help businesses struggling to manage new tools and technologies in social computing, collaboration, and knowledge management identify where to focus and what to do
• Leading experts from both industry and academia cover the latest developments in Enterprise 2.0 social technologies
• Contributing authors share case studies and real-life examples from organizations applying Web 2.0 tools
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