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The Design of Everyday Things

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The Design of Everyday Things Cover

 

Synopses & Reviews

Publisher Comments:

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

About the Author

Don Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computers Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

Product Details

ISBN:
9780465050659
Author:
Norman, Donald A.
Publisher:
Basic Books (AZ)
Author:
Norman, Don
Subject:
Retailing
Subject:
Psychology : General
Copyright:
Edition Description:
Revised Edition
Publication Date:
20131131
Binding:
TRADE PAPER
Language:
English
Pages:
368
Dimensions:
8.25 x 5.5 in

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Style and Design
Business » General
Business » Management
Business » Writing
Computers and Internet » Desktop Publishing » General
Engineering » Engineering » General Engineering
Reference » Science Reference » General

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